Kampani ya Coca-Cola idayenera kuwulula chinsinsi cha kapangidwe kachakumwa chake chodziwika bwino. Zikuoneka kuti koloko ndi utoto ndi mitundu chakudya chopangidwa ndi tizilombo.
Nkhaniyi inapitirira kwa zaka pafupifupi zitatu. Mkulu wa bungwe la St. Nicholas Foundation, lomwe ndi bungwe ladziko la Turkey, adasumira kampani ya Coca-Cola kuti iwulule momwe zakumwa zake zidapangidwira, zomwe nthawi zambiri zimawonedwa ngati zachinsinsi. Panali ngakhale mphekesera za mdani wake Pepsi-Cola kuti anthu awiri okha mu kampani amadziwa chinsinsi chake, ndipo theka lachinsinsi.
Zonsezi ndi zamkhutu. Ndipotu, sipanakhalepo chinsinsi kwa nthawi yayitali, popeza zipangizo zamakono zowunikira thupi ndi mankhwala mu maola angapo zidzapatsa aliyense amene akufuna tebulo latsatanetsatane la zinthu zomwe zimapanga chirichonse - ngakhale soda, ngakhale "singed" vodka. Komabe, izi zidzangokhala zokhudzana ndi zinthu, osati za zipangizo zomwe zimapangidwira, apa sayansi, ngati si yopanda mphamvu, ili kutali ndi mphamvu zonse.
Chizindikiro cha chakumwa chokondedwa ndi achinyamata osasamala nthawi zambiri chimanena kuti mankhwalawa ali ndi shuga, phosphoric acid, caffeine, caramel, carbonic acid ndi mtundu wina wa kuchotsa. Izi zidadzutsa kukayikira kwa wodandaulayu, yemwe adatsutsa zomwe adanena ndi Lamulo la Chitetezo cha Ogula la Turkey. Ndipo mmenemo, komanso m'malamulo athu apakhomo, zimanenedwa mwachindunji kuti wogula ali ndi ufulu wodziwa zomwe amadyetsedwa.
Ndipo kampaniyo idayenera kuwulula chinsinsi chake. Zomwe zimapangidwira, kuwonjezera pa mafuta ena a masamba achilendo, zimaphatikizanso utoto wachilengedwe wa carmine, womwe umachokera ku matupi owuma a tizilombo ta cochineal. Tizilombozi timakhala ku Armenia, Azerbaijan, Poland, koma mealybug yochuluka kwambiri komanso yamtengo wapatali yasankha cacti ya ku Mexico. Mwa njira, chervets - dzina lina la cochineal, silimachokera ku mawu akuti "mphutsi" konse, koma kuchokera ku Slavic wamba "wofiira", monga "chervonets".
Carmine ndi yopanda vuto ndipo yakhala ikugwiritsidwa ntchito popaka nsalu kuyambira nthawi za m'Baibulo komanso m'makampani azakudya kwazaka zopitilira 100. Osati koloko okha, komanso zosiyanasiyana confectionery mankhwala ndi ena mkaka ndi tinted ndi carmine. Koma kuti mutenge 1 g ya carmine, tizilombo tochuluka timatheratu, ndipo "zobiriwira" zayamba kale kuyimira tizilombo tosauka.