Kodi mtengo wa "fast fashion" ndi wotani?

Apa mwakonzekanso kugula majumpha ndi nsapato pamtengo wotsika. Koma ngakhale kugula uku kungakhale kotchipa kwa inu, pali ndalama zina zomwe simukuziwona. Ndiye muyenera kudziwa chiyani za mtengo wachilengedwe wamafashoni othamanga?

Mitundu ina ya nsalu imawononga kwambiri chilengedwe.

Mwayi wake, zovala zanu zambiri zimapangidwa kuchokera ku zinthu zopangidwa monga rayon, nayiloni, ndi poliyesitala, zomwe zimakhala ndi pulasitiki.

Vuto ndilakuti mukatsuka nsaluzi, tinthu tating'onoting'ono tomwe timathera m'madzi, ndiyeno m'mitsinje ndi nyanja. Malinga ndi kafukufuku, amatha kudyetsedwa ndi nyama zakutchire komanso ngakhale zakudya zomwe timadya.

Jason Forrest, katswiri wa katswili woona za kasamalidwe ka zinthu wa ku Britain Academy of Fashion Retail, ananena kuti ngakhale ulusi wachilengedwe ungawononge chuma cha dziko lapansi. Tengani denim yopangidwa kuchokera ku thonje, mwachitsanzo: "Pamafunika malita 20 amadzi kuti apange jeans," akutero Forrest.

 

Chinthucho chikakhala chotsika mtengo, sichimapangidwa mwamakhalidwe.

Tsoka ilo, nthawi zambiri zimachitika kuti zinthu zina zotsika mtengo zimapangidwa ndi anthu osauka, komwe amalipidwa zochepa kuposa malipiro ochepa. Mchitidwe woterewu umapezeka makamaka m’maiko monga Bangladesh ndi China. Ngakhale ku UK, pakhala pali malipoti oti anthu amalipidwa ndalama zochepa mosaloledwa kuti azipanga zovala, zomwe zimagulitsidwa m'masitolo akuluakulu.

Lara Bianchi, wophunzira pa yunivesite ya Manchester Business School, ananena kuti mafashoni apanga ntchito zambiri m'madera osauka, zomwe ziri "zabwino" pazachuma za m'deralo. "Komabe, ndikuganiza kuti mafashoni othamanga akhudzanso kwambiri ufulu wa ogwira ntchito ndi ufulu wa amayi," akuwonjezera.

Malinga ndi Bianchi, njira zapadziko lonse lapansi ndizovuta komanso zazitali kotero kuti mitundu yambiri yamitundu yosiyanasiyana sangathe kuyang'ana ndikuwongolera zonse zomwe amagulitsa. "Magulu ena angachite bwino kufupikitsa maunyolo awo ndikukhala ndi udindo osati okhawo okha komanso omwe amawaperekera gawo loyamba, komanso gawo lonse lazinthu zonse."

 

Ngati simutaya zobvala ndi kulongedza m’menemo, zimatumizidwa kumalo otayirapo nyansi kapena kutenthedwa.

Kuti muzindikire kukula kwa mafakitale othamanga kwambiri, taganizirani izi: Asos, wogulitsa zovala pa intaneti ku UK ndi zodzoladzola zodzoladzola, amagwiritsa ntchito matumba a pulasitiki oposa 59 miliyoni ndi mabokosi a positi a makatoni 5 miliyoni chaka chilichonse kutumiza maoda pa intaneti. Ngakhale mabokosi amapangidwa kuchokera kuzinthu zobwezerezedwanso, matumba apulasitiki amapanga 25% yokha ya zinthu zobwezerezedwanso.

Nanga bwanji zovala zong’ambika? Ambiri aife timangotaya. Malinga ndi bungwe la UK lachifundo la Love Not Landfill, munthu mmodzi mwa atatu mwa anthu azaka zapakati pa 16 ndi 24 sanakonzerepo zovala zawo. Kuti muchepetse kuwonongeka kwa chilengedwe, lingalirani zobwezeretsanso zovala zanu zomwe zagwiritsidwa kale ntchito kapena kuzipereka ku mabungwe othandizira.

 

Kutumiza kumathandizira kuwononga mpweya.

Ndi kangati komwe mwaphonya kubweretsa, kukakamiza dalaivala kubwerera kwa inu tsiku lotsatira? Kapena munaitanitsa chimphona cha zovala kuti zisakukwanireni?

Pafupifupi awiri mwa atatu a ogulitsa omwe amagula zovala zachikazi pa intaneti amabwezera chinthu chimodzi, malinga ndi lipotilo. Chikhalidwe ichi cha ma serial orders and returns chimawonjezera makilomita ambiri oyendetsedwa ndi magalimoto.

Choyamba, zovala zimatumizidwa kuchokera kumalo opangira zinthu kupita kumalo osungiramo katundu akuluakulu, ndiyeno magalimoto amawapereka kumalo osungiramo katundu, ndiyeno zovalazo zimafika kwa inu kudzera mwa woyendetsa katundu. Ndipo mafuta onsewa amathandizira kuwononga mpweya, komwe kumakhudzana ndi thanzi la anthu. Ganizirani kawiri musanayitanitsa chinthu china!

Siyani Mumakonda