Madokotala aku Spain amalimbikitsa anzawo kuti asalandire mphatso kuchokera kwa omwe amapanga mankhwala osokoneza bongo. Gulu loyambitsa madokotala limakumbukira zamakhalidwe mu ubale wapakati pa zamankhwala ndi makampani opanga mankhwala.
Akatswiri azaumoyo ayamba kuthana ndi zovuta zomwe makampani azamankhwala akuyesera kuzikakamiza, malipoti… Kukakamizidwa kumeneku kumadziwika bwino ndi madotolo onse padziko lapansi, a ukatswiri onse: woimira kampaniyo amakumana nawo, amayesa kukopa, amalankhula za zabwino za mankhwalawo ndikulimbikitsa mawuwo ndi mphatso yosangalatsa kwa adotolo . Zimaganiziridwa kuti pambuyo pake dokotalayo adzakupatsani mankhwala omwe akulimbikitsidwa kwa odwala.
Zolinga za gulu loyeserera la No Gracias ("Ayi zikomo"), zomwe zimaphatikizapo madotolo aku Spain azapadera zosiyanasiyana, ndi "kukumbutsa madotolo kuti mankhwala akuyenera kutengera zosowa za wodwalayo komanso zomwe asayansi amapeza, osati pazotsatsa zotsatsa za opanga mankhwala . ” Gululi ndi gawo limodzi ladziko lonse lapansi ("Palibe nkhomaliro yaulere"; njira yanthawi zonse yo "kunyengerera" dokotala wodziwika ndikumuitanira kudzadya mgonero woimira kampani yopanga mankhwala).
Tsamba lawebusayiti limalembedwera madotolo ndi ophunzira zamankhwala, ndipo lakonzedwa kuti liwathandize kukhala odziyimira pawokha pakukwezedwa pantchito, komwe odwala amatha kumazunzika: amalandira mankhwala olakwika kapena osagwirizana chifukwa choti adotolo amakakamizidwa ndi winawake.