Mwezi wa October umalengezedwa ku Russia ngati mwezi wolimbana ndi khansa ya m'mawere. Patsiku loyambira Kampeni, nyumba yotchuka ya TSUM idzawunikiridwa ndi kuwala kwa pinki. Izi zidzachitika 19 koloko. Nthawi yomweyo, wojambula wotchuka Elizabeth Hurley adzalengeza kutsegulidwa kwa boma mkati mwa sitolo. Aliyense azitha kuwona nyenyezi madzulo ano, ndipo nthawi yomweyo akhale nawo pa kampeni.
Kupereka chithandizo sikuthandiza kokha pa maziko, komanso kwa omwe akutenga nawo mbali. Omwe ali ndi chidwi amatha kugula zinthu zilizonse zamtundu wa Estee Lauder, Clinique, DKNY, La Mer - ndalama zomwe amagulitsa zidzasamutsidwa ku Federal Breast Center ya Unduna wa Zaumoyo ku Russian Federation kuti apange zowunikira (maphunziro otetezedwa a anthu omwe amalola kuzindikira ma pathologies osiyanasiyana) ndi maukonde a mabungwe oyenera. Elizabeth Hurley asayina yekha zomwe zidagulidwa kuti zikwezedwe.
Yakhazikitsidwa mu 1993 ndi Evelyn Lauder, bungwe lodziyimira pawokha, lopanda phindu la Breast Cancer Research Foundation limathandizira kafukufuku wazachipatala komanso majini. Kuyambira pomwe idakhazikitsidwa, Foundation yapeza ndalama zoposa $ 315 miliyoni. Ndalamazi zimapita kukathandizira asayansi ku mayunivesite apamwamba ndi malo azachipatala a sayansi padziko lonse lapansi kumene kafukufuku wa khansa ya m'mawere akuchitidwa, ndipo izi mosakayikira zidzatsogolera kupanga mankhwala posachedwapa.