Zinthu zothandizira
Kwa zaka 25, kampaniyo sinangopanga zodzoladzola ndi mafuta onunkhira, komanso ikulimbana ndi khansa ya m'mawere padziko lonse lapansi.
Malinga ndi bungwe la World Health Organization, khansa ya m’mawere ndi khansa yofala kwambiri mwa amayi. M’chaka cha 2011, malinga ndi ziŵerengero za zaumoyo padziko lonse, anthu oposa theka la miliyoni la anthu ogonana mosakondera anafa ndi matendawa. Kwa nthawi yayitali, sanafune kuyankhula momasuka za matendawa, ndipo panalibe zinthu zokwanira zopangira kafukufuku woyenera.
William Lauder, Fabrizio Freda, Elizabeth Hurley, Ambassadors World Campaign, ndi antchito a Estée Lauder
Izi zinasintha kumayambiriro kwa zaka za m'ma 90 pamene Evelyn Lauder ndi mkonzi wamkulu wa SELF Alexandra Penny adatenga lingaliro la kampeni ya khansa ya m'mawere ndipo adabwera ndi riboni yapinki. Zonse zidayamba ndi maphunziro ochuluka komanso kugawa ma riboni m'malo ogulitsa mtunduwu padziko lonse lapansi. M'kupita kwa nthawi, kampeniyi idafalikira padziko lonse lapansi ndipo idapeza zotsatsa zachikhalidwe. Mwachitsanzo, chaka chilichonse Estée Lauder amawunikira zokopa zodziwika bwino za pinki kuti akope chidwi ndi zochita zawo. Pantchito yonseyi, nyumba zopitilira chikwi ndi zomanga zidawonetsedwa, ndipo riboni yapinki idasandulika chizindikiro cha thanzi lamawere.
"Ndimanyadira kukhala m'gulu lomwe lachita kale zambiri pazifukwa zofanana. Tapeza ndalama zoposa $ 70 miliyoni, zomwe $ 56 miliyoni zaperekedwa kuti zithandizire anthu 225 ofufuza zachipatala ochokera ku Breast Cancer Research Foundation padziko lonse lapansi. Mwa zina, tinapanga katemera wa khansa ya m'mawere oyambirira, tinayambitsa ndondomeko yothetsera vuto lachidziwitso pambuyo pa chithandizo cha khansa ya m'mawere, ndipo tinapanga njira yochokera m'magazi yodziwira ma metastases ndikuwunika momwe chithandizo chikuyendera, "anatero Elizabeth Hurley, kazembe wapadziko lonse lapansi.