Elizaveta Piotrovskaya, wopanga komanso woyambitsa Home Melody, malo ogulitsira pa intaneti a mapilo okongoletsera ndi zida zapakhomo, adagawana nkhani yake yopambana ndi Tsiku la Akazi, momwe adadziwonetsera yekha ntchito kuyambira pachiyambi. Pitirizani kuwerenga ndikulimbikitsidwa!
Ndinamaliza maphunziro awo ku Faculty of Journalism ya Moscow State University, yomwe ili ndi luso lojambula zithunzi. Kwa nthawi yayitali adachita nawo zojambula ndi kutsatsa, adatsogolera ma projekiti akuluakulu angapo monga woyang'anira akaunti. Ndipo nthawi zonse wopanda pake. Zinachitika kuti sindinagwirepo ntchito kwa wina - ndekha. Inde, panalinso nthawi zopumira, pamene ntchito zonse zinamalizidwa, ndipo zatsopano zinali zisanawonekere ... Panthawiyi, ndikudandaula chifukwa cha kusowa kwa ntchito, ndinatumiza kuyambiranso kwanga ku mabungwe otsatsa malonda ndi ma studio opanga. Koma patatha milungu ingapo, makasitomala osangalatsa, mapulojekiti atsopano adawonekera, ndipo chikhumbo chokhala muofesi chinachoka ngati maloto oipa.
Ponseponse, ndinali wokondwa ndi moyo uno. Aliyense ntchito anabweretsa ubwenzi ndi anthu chidwi, nthawi zonse anaphunzitsa zatsopano. Koma nthawi ina, malingaliro adayamba kundiyendera kuti ndipange projekiti yanga, yomwe ingabweretse chisangalalo ndikupindulitsa anthu. Koma chiyani? Sindikudziwa …
Tsiku lina, mlongo wa mwamuna wanga adapempha mapilo awiri a sofa yatsopano. Chidule chinali chosavuta komanso chomveka: ma khushoni a lalanje okhala ndi nsalu zofewa zachilengedwe. Zingamveke zosavuta: kugula ndi kupereka. Koma kunalibe! Tinafufuza m'misika yonse yapaintaneti ndipo sitinapeze chilichonse choyenera: mwina kunalibe utoto woyenera, kapena nsalu zinkawoneka zoyipa, kapena mtengo wake unali wofanana ndi mtengo wa sofa yatsopano.
Bwanji osapangira mapilo ozizira, amuna anga ndi ine tidaganiza. Lingaliro lidathandizidwa ndi amayi anga ndi mlongo wanga. Tonse ndife anthu opanga, tidayamba kupanga, kuyang'ana nsalu, zokongoletsa. Tinagwirizana ndi wopanga zovala wodziwika bwino, tidasoka mabotolo oyamba.
Panalibe dongosolo lazamalonda, palibe aliyense wa ife amene analingalira nkhaniyi mozama. Zinali zosangalatsa, zomwe sizinapatsidwe nthawi yochulukirapo kuposa ntchito yayikulu yololedwa. Iwo anaganiza zogulitsa kudzera mu sitolo ya pa intaneti. Mwamwayi, ndinagwira ntchito ndi olemba mapulogalamu ambiri: adandithandiza ndi malowa, ndinajambula ndekha. Dzinali linabadwa modzidzimutsa - linangowonekera, ndipo chisokonezo chinabwera palimodzi. Monga momwe nyimbo imapangidwira ndi manotsi, nyumba imalukidwa kuchokera mwatsatanetsatane. Aliyense ali ndi nyimbo zake, ndipo palibe zofanana. Home Melody!
Kuti tisonyeze chopereka chathu choyamba, tinakonza phwando, tidayitanitsa abwenzi ndi omwe timadziwa. M'masiku ochepa, mapilo oyamba anauluka, ndipo tinapitilizabe kupanga ndi chidwi. Patatha miyezi iwiri, tsambalo lidayamba kugwira ntchito, oda yoyamba kudzera pa sitolo yapaintaneti idawonekera patatha mwezi umodzi.
Kenako tidayamba kulimbikitsa tsambalo, tidayambitsa malonda, ndikupanga akaunti pa Facebook - ndipo tikupita! Ntchitoyi idayamba kutenga nthawi yochulukirapo, ndipo patatha chaka mphindi idabwera pomwe m'modzi wa ife adayenera kusankha: kaya Home Melody, kapena ntchito yayikulu.
Ndinapanga chisankho chifukwa lingalirolo linali langa. Zotsatira zake, ndidabweretsa mapulojekiti apano ndikumangoyenda cham'miyendo.
Poyamba, phindu lonse la Home Melody linapita patsogolo: adagula nsalu zatsopano, adalemba antchito atsopano, adamaliza malowa, ndikuyika ndalama zotsatsa. Ndinagwira ntchito maola 12 pa tsiku ndipo poyamba ndinachita zambiri ndekha: Ndinabwera ndi mapangidwe, kuyang'anira ntchito ya osoka, kuvomereza ndikusonkhanitsa malamulo, kujambula mapilo atsopano, kudzaza webusaitiyi, ndikulimbikitsa. Kuonjezera apo, ngati onyamula katundu atikhumudwitsa, mwamuna wanga kapena ine tinkapereka maoda.
Poyamba, tinkalimbikitsa ntchitoyi kudzera pa Facebook, kugwiritsa ntchito zotsatsa, kugwiritsa ntchito zapaintaneti zomwe zidaperekedwa pakukongoletsa. Nthawi ina, tidalamulidwa mapilo a pulogalamu ya "Ntchito Yoyera" pa REN TV - umu ndi momwe mgwirizano wathu ndi kanema wawayilesi udayambira.
Pulogalamu yotsatira inali "Fazenda" pa Channel One, yomwe tidagwira nayo ntchito zaka ziwiri, kenako "Kvartirny Vopros" ndi "Dachny Answer" pa NTV. Zinali zopambana: Home Melody idakhala dzina lodziwika!
Tsopano tikugulitsa mapilo mazana ambiri mwezi uliwonse kudzera m'sitolo yathu yapaintaneti komanso m'masitolo ena okongoletsera ku Russia ndi Belarus. Timapanganso zopereka zamagulu ena, timalamulidwa mapilo a malo omwera, malo odyera, mahotela.
M'masabata oyamba avuto, malonda adatsika kwambiri, koma patatha miyezi ingapo adabwerera kumlingo wawo wakale. Kugwa kwa ruble kunaseweredwa m'manja mwathu: opikisana athu akuluakulu panthawiyo anali mapilo a ku Ulaya, omwe katundu wawo ankatumizidwa ndi masitolo akuluakulu. M’miyezi isanu ndi umodzi yokha, mtengo wa mapilo ameneŵa unaŵirikiza kaŵiri, ndipo ogula anayamba kutikonda kuposa opikisana nawo a ku Ulaya.
Tachita zonse zomwe tingathe kuti tisunge mitengo pamlingo wokwanira, ngakhale mtengo wa nsalu ndi zina zowonjezera nawonso zidachulukanso.
Pakali pano tili ndi malo apakati pamsika pakati pa ma premium brand ndi msika wamkati wamkati. Mtengo wathu wapamwamba ndi wokwera, timapanga mapilo onse ndi manja, ndipo sitingathe kupikisana pamtengo ndi zinthu zamakampani akuluakulu, zosokedwa pamzere wopanga ku China. Koma ichinso sicholinga chathu. Ndikofunikira kwambiri kuti tikhalebe ndi khalidwe lapamwamba ndikupereka mapangidwe abwino pamtengo wokwanira.
Mwa njira, za kapangidwe kake. Malingaliro osonkhanitsa nthawi zambiri amabwera mwachilengedwe. Mwachitsanzo, ndikakhala kuphwando, nthawi zambiri ndimaganiza: ndingagwiritse ntchito mapilo otani awa kunyumba? Ndiyamba kuyerekezera, ndimangopitilira pazokonda ndi kukoma kwa eni ake.
Maulendo amandilimbikitsanso kwambiri. Ndimachokera kumalo aliwonse atsopano ndimagulu ndi malingaliro atsopano. Ndangobwerera kuchokera ku Sweden ndili ndi chopereka chokwanira m'mutu mwanga ndi zojambula (zachidziwikire, mumachitidwe aku Scandinavia). Zithunzi za ogwiritsa ntchito malo ochezera a pa intaneti, makamaka pa Instagram, zimathandizanso nthawi zambiri.
Ndikulangiza aliyense amene akufuna kutsegula koyamba kwawo kuti asachite mantha kuchoka kumalo awo abwino. Pokhapokha, kunja kwanthawi zonse, moyo weniweni. Malangizowa ndi a banal, koma ndi anthu ochepa omwe amasankha.
Chitani zochepa kuti mupambane. Mukamaganiza za bizinesi yatsopano ndikuwona kuchuluka komwe kuyenera kuchitidwa, imawopseza, kukhumudwitsa ndikukulepheretsani kufuna kuchita chilichonse. Chifukwa chake, dzipangireni nokha cholinga, dulani magawo ang'onoang'ono ndikupita ku maloto anu sitepe ndi sitepe.