Anthu ambiri akamaganiza zachitetezo cha vegan, amawonetsa munthu wokwiya kophera anthu kapena akaunti yapa TV yomwe ili ndi zovuta kuziwona. Koma zolimbikitsa zimabwera m'njira zambiri, ndipo kwa Roxy Velez, ndinkhani yopanga makanema ojambula.
“Situdiyoyo idakhazikitsidwa ndi cholinga chothandizira kusintha kwabwino padziko lapansi, osati kwa anthu okha, komanso kwa nyama ndi dziko lapansi. Timayendetsedwa ndi cholinga chathu chogawana nawo chothandizira gulu la vegan lomwe likufuna kuthetsa mavuto onse osafunikira. Pamodzi ndi inu, tikulakalaka dziko labwino komanso lathanzi!
Velez adayamba kupita ku vegan chifukwa cha thanzi lake kenako adapeza mbali yamakhalidwe abwino atawonera zolemba zingapo. Lero, pamodzi ndi bwenzi lake David Heydrich, akuphatikiza zilakolako ziwiri mu studio yake: mapangidwe oyenda ndi veganism. Gulu lawo laling'ono limagwira ntchito yofotokozera nkhani zowoneka bwino. Amagwira ntchito ndi ma brand mu ethical vegan, zachilengedwe komanso mafakitale okhazikika.
Mphamvu yofotokozera nkhani zamakanema
Malinga ndi Velez, kulimba kwa nthano zamakanema zama vegan kumakhala kupezeka kwake. Sikuti aliyense amamva kuti amatha kuonera mafilimu ndi mavidiyo okhudza nkhanza za nyama m'makampani a nyama, zomwe nthawi zambiri zimapangitsa kuti mavidiyowa akhale osagwirizana.
Koma kupyolera mu makanema ojambula, chidziwitso chomwecho chikhoza kuperekedwa mocheperapo komanso mocheperapo kwambiri kwa owonera. Vélez amakhulupirira kuti makanema ojambula ndi nkhani zoganiziridwa bwino "zimathandizira mwayi wokopa chidwi komanso kukopa mitima ya omvera omwe amakayikira kwambiri."
Malinga ndi Veles, makanema ojambula amakopa anthu m'njira yomwe zokambirana wamba kapena zolemba sizimatero. Timapeza zambiri 50% pakuwonera kanema kuposa zomwe timalemba kapena mawu. 93% ya anthu amakumbukira zomwe zidaperekedwa kwa iwo mowonera, osati mwamalemba.
Mfundo izi zimapangitsa kuti nkhani zongopeka zikhale chida chofunikira popititsa patsogolo kayendetsedwe ka ufulu wa zinyama, akutero Veles. Nkhani, zolemba, mayendedwe aluso, mapangidwe, makanema ojambula ndi mawu ziyenera kuganiziridwa ndi omvera komanso momwe angafikire uthengawo "mwachindunji komanso mwachindunji ku chikumbumtima ndi mitima".
Vélez waziwona zonse zikugwira ntchito, akumutcha kuti CEVA makanema amakanema imodzi mwama projekiti ake opatsa chidwi kwambiri. CEVA Center, yomwe ikufuna kuonjezera chikoka cha kulengeza za vegan padziko lonse lapansi, idakhazikitsidwa ndi Dr. Melanie Joy, wolemba buku lakuti Why We Love Dogs, Eat Pigs, and Carry Cows, ndi Tobias Linaert, wolemba buku la How to Create a Dziko la Vegan.
Vélez akukumbukira kuti inali ntchito imeneyi yomwe inamuthandiza kuti azicheza ndi anthu omwe sali odyetserako nyama, kukhala oleza mtima komanso kuti azitha kufalitsa makhalidwe abwino. "Posakhalitsa tidawona zotsatira pomwe anthu sanadzitchinjirize komanso momasuka ku lingaliro lothandizira kapena kukhala ndi moyo wabwino," adawonjezera.
makanema ojambula - chida chamalonda cha vegan
Veles amakhulupiriranso kuti nthano zamakanema ndi chida chosavuta chotsatsa malonda a vegan komanso okhazikika. Iye anati: “Nthawi zonse ndimasangalala ndikamaona makampani ambiri osadya nyama akulimbikitsa mavidiyo awo, ndi chimodzi mwa zida zazikulu kwambiri zowathandiza kuchita bwino ndipo tsiku lina m’malo mwa nyama zonse.” Vexquisit Studio ndiwokondwa kugwira ntchito ndi malonda: "Choyamba, ndife okondwa kuti mitunduyi ilipo! Chifukwa chake, mwayi wogwirizana nawo ndi wabwino koposa. ”