1. Kafukufuku wa 2008 Vegetarian Times anasonyeza kuti 3,2% ya akuluakulu a ku America (ndiko kuti, pafupifupi anthu 7,3 miliyoni) ndi osadya zamasamba. Pafupifupi anthu 23 miliyoni amatsatira mitundu ingapo yazakudya zamasamba. Pafupifupi 0,5% (kapena 1 miliyoni) ya anthu ndi nyama zamasamba, osadya chilichonse chanyama.
2. M'zaka zaposachedwa, zakudya zamasamba zakhala chikhalidwe chodziwika bwino. Zochitika monga zikondwerero za vegan zimathandizira kufalitsa uthenga, moyo komanso mawonekedwe adziko anyama. Zikondwerero m'maboma 33 zikukuchitikirani malo odyera zamasamba ndi zamasamba, ogulitsa zakudya ndi zakumwa, zovala, zida ndi zina zambiri.
3. Ngati munthu sadya nyama pazifukwa zina, sizikutanthauza kuti salakalaka kukoma kwa nyama ndi mkaka. Zimakhala zovuta kuti ambiri asiye nyamayi, choncho chimodzi mwazinthu zomwe zikukula mofulumira ndi kupanga njira zina zopangira nyama, kuphatikizapo ma burgers a veggie, soseji, mkaka wa zomera. The Meat Replacement Market Report ikuneneratu kuti njira zina zopangira nyama zidzakhala zamtengo wapatali pafupifupi $2022 biliyoni ndi 6.
4. Kuonetsetsa kupezeka kwa masamba ndi zipatso zambiri zatsopano kuti zigwirizane ndi zofuna za ogula, masitolo amalowa m'mapangano akuluakulu. Zikukhala zovuta kuti alimi ang'onoang'ono am'deralo agulitse malonda awo, koma akuwonetsa kuti amalima mbewu zawo mwachilengedwe. Izi zikuwonetsedwa ndi nkhani zambiri, zoyankhulana ndi zithunzi m'manyuzipepala osiyanasiyana, m'magazini ndi pa TV.
5. Kafukufuku wa Gulu la NPD amasonyeza kuti Generation Z imapanga chisankho chopita ku zamasamba kapena vegan ali aang'ono, zomwe zingapangitse kuwonjezeka kwa 10% kwa zakudya zatsopano zamasamba posachedwa. Malinga ndi kafukufukuyu, anthu ochepera zaka 40 awonjezera kudya zipatso ndi ndiwo zamasamba ndi 52% pazaka khumi zapitazi. Kutchuka kwa zakudya zamasamba kwawonjezeka pafupifupi kawiri pakati pa ophunzira, koma anthu oposa 60, mosiyana, achepetsa kudya kwawo masamba ndi 30%.
6. Ziwerengero zikuwonetsa kuti mabizinesi omwe amagwiritsa ntchito mawu oti "vegan" ayamba kutchuka kwambiri kuposa mabizinesi a nyama ndi ziweto pomwe makampani amakwaniritsa zosowa za anthu. Ma vegan atsopano adapanga 2015% yazoyambira zonse mu 4,3, kuchokera pa 2,8% mu 2014 ndi 1,5% mu 2012, malinga ndi Innova Market Insights.
7. Malinga ndi lipoti la Google Food Trends, vegan ndi amodzi mwa mawu omwe anthu aku America amagwiritsa ntchito pofufuza maphikidwe pa intaneti. Kusaka kwa tchizi kwa vegan kudakula pofika 2016% mu 80, vegan mac ndi tchizi ndi 69%, ndi ayisikilimu wavegan ndi 109%.
8. Deta yochokera ku United States Census Bureau idawonetsa kuti mu 2012 panali mabizinesi 4859 omwe adalembetsedwa mugawo la zipatso ndi ndiwo zamasamba. Poyerekeza, mu 1997 Bureau sinachite ngakhale kafukufuku wotero. Kuchuluka kwa malonda m'gawoli kudakwera ndi 23% kuyambira 2007 mpaka 2013.
9. Muyeso wa kutsitsi wakhala chinthu chofunikira kwambiri pakusankha masamba ndi zipatso. Malinga ndi Kafukufuku wa Zipatso ndi Zamasamba a 2015, malonda a zipatso zatsopano adakula ndi 4% kuyambira 2010 mpaka 2015, ndipo malonda a masamba atsopano adakula ndi 10%. Panthawiyi, malonda a zipatso zamzitini adagwa 18% panthawi yomweyi.