Momwe mungasiyanitsire zonunkhiritsa zabodza ndi zoyambirira
Ngati mupita ku sitolo yapadera kuti mugulitse mafuta onunkhira, ndipo osagula mwangozi mumsewu wapansi panthaka, ndiye kuti mukuyembekezera kuti ndizo zoyambirira. Koma ngakhale mu ma network akuluakulu pali chiopsezo chothamangira mu fake. Tikukuuzani momwe mungayang'anire zonunkhiritsa osati mphanda kuti zikhale zabodza

Timagula mafuta onunkhira ndi chiyembekezo chopeza kununkhira kwapamwamba, kosawoneka bwino komwe kumasewera ndi ma toni osiyanasiyana. Ndipo mafuta onunkhira a nyumba yamafuta otchuka ali ngati nsapato za Prada: amadziwika ndikuwonjezera chic. Ndipo zingakhale zokhumudwitsa bwanji ngati fleur itasowa kwenikweni pakapita mphindi zochepa, simatseguka monga momwe idalonjezedwa muzotsatsa, komanso pamakhala fungo la "mowa" ... Kodi ndi zabodza?

"Chakudya Chathanzi Pafupi Ndi Ine" pamodzi ndi katswiri wathu adzakuuzani momwe mungasiyanitsire mafuta onunkhira abodza kuchokera pachiyambi, zomwe muyenera kuyang'ana ndi zomwe muyenera kuzibisa potsutsana ndi wogulitsa. Yatsani Sherlock yanu yamkati!

Zomwe muyenera kuyang'ana mukamagula

CD

Kale poyang'ana koyamba pa bokosi la mafuta onunkhira, mukhoza kukayikira kuti chinachake chinali cholakwika. Zina, zotsika mtengo kwambiri, zabodza ndizosiyana kwambiri ndi zoyambirira - ndipo kusiyana kumawonekera ndi maso. Ndipo zabodza za mulingo wapamwamba zitha kuganiziridwa mosavuta kukhala zapachiyambi ndi munthu yemwe sadziwa. Koma ngati mukudziwa komwe mungayang'ane, mutha kupeza malingaliro osangalatsa.

1. Barcode

Zambiri zothandiza "zabisika" mu barcode. Pali miyezo yosiyana, koma yotchuka kwambiri ndi EAN-13, yomwe ili ndi manambala 13. Manambala oyambirira a 2-3 amasonyeza dziko limene mafuta onunkhira amapangidwa. Dziko litha kupatsidwa nambala imodzi kapena zingapo: mwachitsanzo, Dziko Lathu limayimiriridwa ndi manambala apakati 460-469, France ndi 30-37, ndi China ndi 690-693.

Mndandanda (4-5) wa manambala otsatirawa a barcode amazindikiritsa wopanga zonunkhiritsa. Nambala zina 5 "ziwuzeni" za mankhwala omwewo - dzina la mafuta onunkhira, makhalidwe akuluakulu amalembedwa apa. Ndipo chomaliza - chowongolera - manambala. Pogwiritsa ntchito, mutha kuyang'ana zizindikiro zonse, kuwonetsetsa kuti barcode si yabodza:

  • Onjezani manambala mu barcode m'malo amodzi ndikuchulukitsa kuchuluka kwake ndi 3;
  • Onjezani manambala m'malo osamvetseka (kupatula manambala omaliza);
  • Onjezani zotsatira kuchokera ku mfundo ziwiri zoyambirira, ndikusiya chiwerengero chomaliza cha ndalama zomwe munalandira (mwachitsanzo, zinapezeka 86 - kusiya 6);
  • Chiwerengero chotsatira chiyenera kuchotsedwa pa 10 - chiwerengero cha cheke kuchokera ku barcode chiyenera kupezeka. Ngati zikhalidwe sizikugwirizana, barcode ndi "kumanzere". Chabwino, kapena munalakwitsa penapake, yesani kuwerengeranso.

Pali masamba osiyanasiyana pamaneti pomwe mungayang'ane zambiri kuchokera pa barcode - koma nthawi zambiri sapereka chitsimikizo. Komabe, barcode pamafuta onunkhira amatha kuwonetsedwa popanda manambala, kapena ayi.

2. Kulemba “Chizindikiro Choona”

Kuyambira pa Okutobala 1, 2020, zonunkhiritsa, ma eau de toilette ndi ma colognes akuyenera kulembedwa m'Dziko Lathu. Izi zimachepetsa kwambiri ntchitoyi, moona.

Komwe mungayang'ane: bokosilo liyenera kukhala ndi code yapadera ya digito (Data Matrix, yofanana ndi QR code yomwe timazolowera). Mukungoyenera kusanthula ndikupeza zonse "zapansi".

Koma: kutengera zomwe mumagula. Oyesa ndi ma probe, zonona kapena zonunkhiritsa zolimba, zitsanzo zowonetsera, zonunkhira mpaka 3 ml siziyenera kulembedwa.

Koma kachiwiri, ngati palibe code pabokosi, sikoyenera kuti mukhale ndi fake pamaso panu. Mafuta onunkhira omwe adatumizidwa ku Federation pamaso pa October 1, 2020 amaloledwa kugulitsidwa osadziwika mpaka October 1, 2022. Ndiyeno ogawa ndi ogulitsa amayenera kuyika zizindikiro zonse zotsalira.

3. Cellophane

Timasankha zovala. Kupaka ndi mafuta onunkhira oyambira kumakutidwa bwino ndi cellophane: popanda makwinya ndi thovu la mpweya, ndipo seams ndi zowonda komanso zoonda (zosapitilira 5 mm), popanda zomatira. Filimuyo yokha iyenera kukhala yopyapyala, koma yamphamvu.

Onyenga samayesa molimbika pankhaniyi: chokulunga chowonekera pamabokosi okhala ndi zonunkhiritsa zabodza nthawi zambiri chimakhala chaukali komanso chong'ambika mosavuta, komanso "chimakhala" choyipa kwambiri.

4. Makatoni mkati

Perfume nyumba pa makatoni nyumba zomwe zimalowa mkati mwa phukusi sizipulumutsa. Ngati mutsegula bokosilo ndi mafuta onunkhira oyambirira, tidzawona makatoni osalala a chipale chofewa, opangidwa mu "origami" kotero kuti botolo la fungo lisakhale mkati mwa phukusi.

Onunkhira achinyengo samasunga katundu wawo wotsika mtengo: amayika katoni wocheperako - ndi moni. Gwirani bokosi losindikizidwa - mwamva? Ngati botolo silikhala lolimba, likulendewera mkati mwa phukusi, mwinamwake, muli ndi fake pamaso panu. Ndipo mtundu wa makatoni a pansi pa nthaka nthawi zambiri umakhala wofunika kwambiri.

5. Chizindikiro

Pogula mafuta onunkhira, ndikofunika kumvetsera osati barcode yokha, komanso chizindikiro - makamaka, ndizosavuta pano. Choyambiriracho chidzawonetsa dzina la mafuta onunkhira, maadiresi ovomerezeka a wopanga ndi wogulitsa kunja, chidziwitso chofunikira pa malonda: voliyumu, kapangidwe kake, tsiku lotha ntchito ndi zosungirako, komanso zina.

Chizindikirocho ndi choyera, zolembedwazo ndi zomveka bwino, ndipo zilembo zimakhala zofanana - umu ndi momwe choyambirira chikuwonekera.

Botolo

Ngati pali zovuta ndi kusanthula deta pa ma CD kapena wakhala akusowa kwa nthawi yaitali (mwadzidzidzi inu anaganiza kuyang'ana onunkhira wanu wakale), mukhoza kutsimikizira chiyambi cha mafuta onunkhira ndi botolo.

1. Onani zomwe zili

Mu sitolo, omasuka kuyang'ana zomwe zili mu phukusi. Zoona, izi zingatheke pokhapokha polipira katunduyo. Chotsani filimuyo, tsegulani bokosilo, fufuzani botolo ndikuyang'ana kupopera. Awiri oyambirira "zilch" ayenera kukhala opanda kanthu, opanda zokhutira.

2. Maonekedwe a botolo

Ponena za mawonekedwe, mtundu, zithunzi, zonunkhiritsa zoyambirira ziyenera kukhala "zofanana ndi zotsatsa." Pasakhale zilembo zowonjezera m'dzina, ndithudi. Botolo lokhalo limapangidwa bwino, seams sizimawonekera, makulidwe a galasi ndi yunifolomu. Zithunzi zonse, zizindikiro zamtundu - ziyenera kukhala zofanana (pokhapokha ngati mapangidwewo akusonyeza mosiyana). Samalani ndi chivindikiro - monga lamulo, ndi cholemera komanso chosangalatsa kukhudza.

Yang'anani mwatsatanetsatane mfuti yopopera: iyenera kukhala yopanda zomatira, khalani mofanana pa botolo, osati mpukutu ndi kosavuta kukanikiza. Chubu chake chiyenera kukhala chopyapyala komanso chowonekera, osati motalika kwambiri. Chubu chaukali chimaperekanso zabodza.

Mwa njira, "zilch" kuchokera kumfuti yolimba yopopera sayenera kukhala yolemera, osati "yaiwisi", madontho.

3. Nambala ya seri

Pansi pa botolo lokhala ndi zonunkhiritsa zenizeni kapena eau de parfum (kutengera zomwe mumagula) payenera kukhala chomata chowoneka bwino chomwe chimawonetsa nambala ya batch ndi chidziwitso china. Nthawi zina m'malo mwa zomata, izi zimasindikizidwa pagalasi lokha.

Nambala ya batch nthawi zambiri imakhala ndi manambala angapo, nthawi zina zilembo zimatha kuphatikizidwa. Khodi iyi iyenera kufanana ndi manambala (ndi zilembo) pabokosi lazonunkhira. Ngati sichoncho, ndiye kuti muli ndi zabodza.

Kukhazikika ndi fungo

1. Mtundu

Mitundu yodziwika bwino ikudwala chifukwa chogwiritsa ntchito utoto wambiri. Koma ogwira ntchito mobisa sachita manyazi "kuwonjezera mtundu", mwachiwonekere akuyembekeza kuti malonda awo akhale okongola.

Chifukwa chake, ngati mu botolo muli pinki yowala kapena madzi obiriwira obiriwira, akuyesera kukuzungulirani chala chanu. Pali kuchotserapo: zonunkhiritsa zina zoyambirira zimatha kukhala zachikasu chakuda. Koma iyi si mitundu yowala kwambiri.

2. Kununkhira

M'sitolo, onetsetsani kuti mufunse kuti mumvetsere mafuta onunkhira. Wogulitsa amayenera kupereka mwayi kwa wogula kuti adziwe fungo la zonunkhira.

Kununkhira kwa fake wabwino kumatha kukhala kofanana ndi koyambirira. Koma izi ndi za kuyesa koyamba.

Oyang'anira pansi samagwiritsa ntchito ndalama pazinthu zodula mtengo, choncho mizimu yawo "yamanzere" sungawululidwe kupyolera pamwamba, pakati ndi zolemba zoyambira. Nthawi zambiri amamva fungo lofanana kwa nthawi zosiyanasiyana - osati kwa nthawi yayitali.

Kununkhira kwapachiyambi kumatsegula pang'onopang'ono, ngati maluwa a maluwa: kwa mphindi zingapo zoyambirira timamva zolemba zapamwamba, ndiyeno zolemba zamtima zimabwera patsogolo, zomwe zimasinthidwa ndi njira.

Samalani kulimbikira kwa fungo. Choyamba, zonse zimatengera zomwe mukugula. Eau de toilette "kununkhira" mpaka maola 4, ndi zonunkhira - maola 5-8. Koma zabodza zimachoka pakhungu mwachangu kwambiri.

3. Kusagwirizana

Posankha mafuta onunkhira kapena madzi akuchimbudzi, muyenera kuyang'ana osati mtundu wamadzimadzi okha, komanso kusasinthasintha kwake. Kodi mwawona matope kapena mtundu wina woyimitsidwa pansi pa botolo? "Kununkhira" zabodza.

Mukhozanso kugwedeza botolo ndikuyang'ana thovu la mpweya. Ngati ali okongola, ndipo chofunika kwambiri, pang'onopang'ono "kusungunuka" - ichi ndi chizindikiro cha choyambirira. Kwa mabodza ambiri, thovu limasowa nthawi yomweyo.

Price

Kungoyang'ana pa mtengo wa mafuta onunkhira sikuli koyenera nthawi zonse. Inde, ngati muperekedwa "Armani" kwa ma ruble 999, ndiye kuti simuyenera kuganiza za izo - zabodza mu mawonekedwe ake oyera.

Koma achinyengo ochokera kudziko lazonunkhira si opusa kwambiri: nthawi zambiri amagulitsa zonunkhiritsa mwina "zogulitsidwa" pamtengo wotsika kwambiri, kapena, mosasamala, pamtengo wamsika. Komabe, zomalizazi ndizochepa kwambiri. Chifukwa chake, pogula zonunkhiritsa, ndikofunikira kudziwa kuti izi kapena kununkhira kumawononga ndalama zingati. Ndiyeno - ngati mtengo suyambitsa kusakhulupirirana - yang'anani zizindikiro zina.

Chikalata chogwirizana

Ngati pali kukayikira kulikonse za ubwino wa mankhwala, wogula ali ndi ufulu wopempha kwa wogulitsa zikalata zotumizira. Ndiko kuti, satifiketi kapena chilengezo chotsatira zofunikira zamalamulo paukadaulo wamalamulo. Muyenera kuyang'ana nthawi yovomerezeka ya satifiketi. Ngati palibe chikalata, kapena palibe chidziwitso chokhudza wopanga ndi wotumiza kunja pamapaketi, kutsimikizika ndi chitetezo chamafuta onunkhira sizotsimikizika.

Kusamala kotereku poyang'ana botolo lamafuta onunkhira a banal ndikofunikira. Mwalamulo, zodzoladzola ndi mafuta onunkhira sizingasinthidwe monga choncho. Pokhapokha ngati chinthucho "chili ndi zolakwika kapena zabodza zokhudza icho chinaperekedwa panthawi yogula." Pamikangano, tchulani Gawo 18 la Consumer Protection Law, lomwe, ngati zolakwika zipezeka mu malonda, wogula ali ndi ufulu wofuna:

  • m'malo mankhwala ndi ofanana;
  • m'malo mwa chinthucho ndi china (chizindikiro chosiyana) ndi malipiro owonjezera kapena malipiro (malingana ndi mtengo);
  • kuchotsera;
  • kubwezera.

Mafunso ndi mayankho otchuka

Gwirizanani, ndizokopa kugula zonunkhiritsa zoziziritsa kukhosi kuchokera ku mtundu wotchuka wotsika mtengo kuposa kwa mnzako. Mwachidziwitso, izi ndizotheka: mwachitsanzo, sitoloyo idakonza zogulitsa zisanachitike tchuthi. Koma pali chiopsezo chonyengedwa pogwiritsa ntchito ndalama pa "dummy". Kupita ku fungo latsopano, werenganinso malangizo a nkhaniyi. Ndipo malangizo athu katswiri, stylist fungo Vladimir Kabanov.

Oyesa ndi mafuta onunkhira oyambira - pali kusiyana kotani?

- Woyesa amaperekedwa m'bokosi lopangidwa ndi makatoni wamba, kapena mwina opanda kulongedza konse komanso opanda chivindikiro. Choncho mtengo wotsika wa zonunkhira zotere. Zomwe zili mu botolo, komabe, ndizofanana ndi zoyambirira. Musaiwale kuti oyesa amapangidwa kuti akope chidwi ndi mankhwala, ndipo opanga mafuta onunkhira amayamikira mbiri yawo. Koma muyenera kumvetsetsa kuti oyesa amathanso kukhala abodza, ndipo chifukwa chosowa zonyamula, zimakhala zovuta kutsimikizira zowona.

Kodi mungatsimikizire bwanji kuti mukupeza zonunkhiritsa zoyambirira mukagula pa intaneti?

Ndizovuta kuneneratu pasadakhale. Posankha sitolo ndi mafuta onunkhira pa intaneti, tcherani khutu ku mbiri ya wogulitsa ndi mtengo wa mafuta onunkhira. Ngati sangathe kukupatsirani satifiketi yoyendera, izi ziyeneranso kudzutsa kukayikira.

Mwalamulo, tsamba la wogulitsa liyenera kuwonetsa dzina la kampani yonse ya bungwe (ngati liri lovomerezeka), dzina lathunthu, ngati ndi wochita bizinesi payekha, PSRN, adilesi ndi malo, imelo adilesi ndi (kapena) nambala yafoni. Komanso, ndithudi, zonse zokhudza mankhwala. Ngati chidziwitsocho sichikwanira, ndi bwino kukana mgwirizano ndi sitolo yotereyi.

Kodi pali zoopsa zilizonse zothamangira muzabodza ngati zili zonunkhiritsa zamtundu wosadziwika bwino?

– Ayi. Mafuta onunkhira amapangidwa mwachinyengo, oyesa komanso onunkhira omwe amasankhidwa. Nthawi zambiri, D&G yabodza, Chanel, Dior, Kenzo atha kupezeka pogulitsa, koma mitundu ina imapangidwanso, inde.

Kodi mungapulumutse bwanji pa perfume popanda kutaya khalidwe?

- Mwamayesero. Mwachitsanzo, mutha kuyang'ana mitundu yotsika mtengo, zokometsera zoyesera (zabwino kwambiri!), Kusankha zomwe mumakonda. Pali mitundu yambiri yamafuta onunkhira, kuphatikiza omwe amagulitsa zonunkhiritsa mu mini-volumes, 2, 5 kapena 10 ml iliyonse. Inde, izi ndi zokwanira kwa nthawi yochepa, koma muyenera kulipira nthawi yomweyo ndalama zochepa kwambiri. Kuphatikiza apo, ngati mumatopa mwachangu ndi zonunkhira, njira iyi ndiyabwino!

Komanso, inu mukhoza kutenga kukoma clones, Mabaibulo. Izi ndi zabodza, koma zovomerezeka kwathunthu (popeza samatengera mayina, mapangidwe, ndi zina zotero). Tikukamba za masitolo omwe amagulitsa mafuta onunkhira pampopi. Koma muyenera kumvetsetsa kuti mapangidwe a zonunkhira zoterezi akhoza kukhala osiyana kwambiri ndi oyambirira, mwinamwake kuwululidwa, ndi zina zotero. Ngati sikofunikira kuti mukhale ndi kukoma kwamtundu wina, ndiye kuti mukhoza kuyesa. Ingokumbukirani kuti pakati pa mafuta onunkhirawa pali zitsanzo zapamwamba komanso zoipa kwambiri.

Siyani Mumakonda