Kugula kwa Chaka Chatsopano: momwe masitolo a pa intaneti amatinyenga

Kutentha kwa Chaka Chatsopano ndi nyengo yotentha kwa ogulitsa pa intaneti. Poyembekezera maholide, timagula mphatso kwa ena komanso kwa ife eni. Katswiri wa zamaganizo komanso katswiri pazakhalidwe la ogula pa intaneti Liraz Margalit amagawana zotsatira za kafukufuku wake, zomwe zidamuthandiza kuzindikira machitidwe omwe amakhala nthawi ya Khrisimasi.

Pofika kumapeto kwa chaka, ife monga ogula timakhala opupuluma kuposa chaka chonse, kupanga zosankha zogula mokhudzidwa kwambiri kusiyana ndi kulingalira. Makamaka, timawononga nthawi yochepa poyerekeza mitengo komanso osafufuza zambiri zamalonda.

M'masitolo apaintaneti, kutembenuka kumawonjezeka - kuchuluka kwa alendo atsopano kumawonjezeka. Ngati pa avareji, malinga ndi kuwerengera kwa Margalit, timagula zinthu 1,2 paulendo wopita kutsambali katatu, ndiye kuti munyengo yapamwamba wogula amagula zinthu 3,5 paulendo wokha.

Psychology yogula zinthu mopupuluma

Malinga ndi Margalit ndi anzake, chifukwa cha kusintha kwakukulu kwa khalidwe lathu logula zinthu kuli m'njira zosiyanasiyana zotsatsa malonda kapena "mawonekedwe amdima" - mawonekedwe ogwiritsira ntchito omwe amapusitsa ogwiritsa ntchito kupanga zisankho zomwe zingakhale zovulaza chikwama chawo komanso zopindulitsa sitolo yapaintaneti. . Kuwongolera kokonzedwa bwino kumeneku kumakhudza mwachindunji njira yopangira zisankho, zomwe zingayambitse kugula zinthu mopupuluma, zamalingaliro.

Nawa njira zodziwika bwino zomwe a Liraz Margalit adazindikira pomwe amasanthula zomwe adaziwona kuchokera pama psychology.

1. Kukondoweza kwa gulu kuganiza

Makampeni otsatsa ochulukirachulukira komanso makanema apawayilesi adapangidwa kuti apange "gulu lamagulu" lomwe limagwira ndikukopa ogula. Kuwongolera kwachidziwitso uku kumasewera pamitundu iwiri.

Choyamba, n’chibadwa chathu kukhala m’gulu. Kachiwiri, pakakhala kusatsimikizika, zimatilola kuphunzira kuchokera ku zomwe ena adakumana nazo, ndiye kuti, ngati wina aliyense achita zoseweretsa zogula, zomwe zikuwonetsa kuti ayenera kukhala ndi chifukwa chabwino.

2. Kuchepetsa chidziwitso chanzeru

Kuyang'ana zomwe ogula akuwona, a Liraz Margalit adawona kuti pakutha kwa chaka, anthu salabadira kwambiri zambiri zamalonda ndi chidziwitso. Kumbali ina, kuyang'ana kwawo pazinthu zowonetsedwa, zithunzi, ndi mitu yankhani zokopa zikuchulukirachulukira.

Ogula nthawi zambiri amayang'ana zomveka kuti atsimikizire kusankha kwawo kugula. Zotsatira za ng'ombe, pamodzi ndi malonda anzeru, zimapangitsa kuti anthu aziganiza kuti kumapeto kwa chaka kugula kuyenera kukhala koyenera komanso koyenera. Ndipo "ngati aliyense akuganiza choncho, ndiye kuti ndi zolondola."

Mwanjira imeneyi, anthu amangolimbitsa chikhulupiriro chawo chakuti kugula kumapeto kwa nyengo ndikotsika mtengo. Izi zikutanthauza kuti akamagula kwambiri, amasunga ndalama zambiri.

3. Pangani phokoso

A gimmick wotchuka — kupereka kwanthawi yochepa «lero lokha», «lovomerezeka mpaka Disembala 15», «kupereka kumatha mu maola 24» - amagwiritsidwa ntchito panyengo yapamwamba ndipo amalimbikitsa ogula kuchitapo kanthu mwachangu. Kufulumira kumapanga lingaliro lakuti muzochitika zamakono ndizofunikira kuchita chinachake mwamsanga, pamene chizoloŵezi chachibadwa chozengereza chisankho chikukanidwa. Ogula akumva kuti akuyenera kugula pomwe pano, tsopano, lero, mphindi iyi.

4. Kuyambitsa mantha otaya

Kupewa kutaya ndi chikhumbo chachibadwa chaumunthu chomwe amalonda akhala akugwiritsa ntchito kwa nthawi yayitali komanso bwino. Ndipotu tikuuzidwa kuti tili pachiwopsezo chotaya mwayi waukulu. Tikadziwa kuti chinachake chatsala pang’ono kutha, timafunitsitsa kukhala nacho. Chitsanzo cha izi ndi Black Friday. Kuletsa kwanthawiyi kumapangitsa kuti anthu azifulumira m'maganizo mwa ogula, zomwe zimapangitsa kuti agule nthawi yomweyo.

Ogulitsa nthawi zambiri amakopa chidwi cha ogula powonetsa kuchuluka kwa zinthu zomwe zimapezeka kwakanthawi kochepa. Izi zimakulitsa mtengo wawo wodziwikiratu - pambuyo pake, kupezeka ndi mtengo zimalumikizana kwambiri. Kuopa kuphonya kumachepetsa luso lathu loyima kaye tisanagule ndikuganizira ngati tikuzifuna komanso momwe mtengo wake umayenderana ndi mtundu wa chinthucho.

Kulingalira kukakhala chete, timalamulidwa ndi malingaliro. Ndipo kotero, kuposa kale lonse, timadalira momwe mankhwala amatipangira ife, osati kusanthula kozizira kwa phindu la mtengo.

5. Kupanga zochitika pamodzi

Kuyesetsa kwambiri kwa malonda ndi malonda omwe amadzaza malo ofalitsa nkhani kumapeto kwa chaka amatipangitsa kukhulupirira kuti tikuchita nawo zochitika pamodzi, motero kukhala mamembala athunthu a anthu. Kugula pa nthawi ya tchuthi ndi mwambo, mwambo: chaka chilichonse aliyense amakonzekera kugula, kugawa nthawi ndi ndalama zake, ndikukambirana ndi abwenzi, ogwira nawo ntchito komanso achibale.

Kuphatikizika kwa zinthu izi kumatsogolera ogula mumsampha wogula. Malinga ndi Liraz Margalit, malo a e-commerce amayesa kugwiritsa ntchito mfundo zofanana chaka chonse, koma ngakhale kuphulika kwazing'ono kwa ogula m'miyezi ina, palibe chinthu champhamvu kuposa "chomaliza" chokhudzana ndi kutha kwa chaka chakale ndi chiyambi. watsopano, limodzi ndi tchuthi chomwe chikubwera.

Za katswiri: Liraz Margalit ndi katswiri wa zamaganizo, katswiri wokhudza khalidwe la ogula pa intaneti.