Snowboarding ndi chilakolako, ntchito ya moyo, kuyitana komanso nthawi yomweyo chikondi chachikulu. Anaganiza motero abwenzi atatu ochokera ku tawuni yaku France ya Clermont-Ferrand, kupanga mu 2008 zovala zamasewera Picture Organic. Jeremy, Julien ndi Vincent akhala mabwenzi kuyambira ali mwana, akukwera ma skateboards m'misewu ya mzindawo ndi snowboarding pamodzi, kupita kumapiri. Jeremy anali mmisiri wa zomangamanga yemwe adapanga bizinesi yabanja, koma amalakalaka bizinesi yakeyake yokhudzana ndi kukhazikika komanso chilengedwe. Vincent anali atangomaliza kumene maphunziro a Sukulu ya Utsogoleri ndipo ankakonzekera ntchito yake muofesi. Julian ankagwira ntchito ku Paris pa malonda a Coca-Cola. Atatu a iwo anali ogwirizana ndi chikondi cha chikhalidwe cha pamsewu - adawonera mafilimu, amatsatira othamanga omwe adalimbikitsa kupanga chovala cha zovala. Mfundo yaikulu yomwe inasankhidwa mogwirizana inali yogwirizana ndi chilengedwe ndikugwira ntchito ndi zipangizo zokhazikika. Izi zinapanga maziko osati kungopanga zitsanzo za zovala, koma kwa bizinesi yonse.
Anyamatawo adatsegula "likulu" lawo loyamba mu nyumba yosungiramo magalimoto. Sizinatenge nthawi kuti ndipeze dzina: mu 2008, filimu yokhudzana ndi snowboard inatulutsidwa. "Chithunzi Ichi". Adatenga Chithunzi kuchokera pamenepo, ndikuwonjezera lingaliro lofunikira la Organic - ndipo ulendowo udayamba! Lingaliro la kupanga linali lomveka bwino: anyamatawo anasankha zipangizo zabwino kwambiri zotetezera zachilengedwe, adapanga mapangidwe awo apadera, omwe adadziwika ndi mitundu yachilendo komanso yabwino. Zovala zakulitsidwa pang'onopang'ono, ndi zinthu zonse zopangidwa kuchokera ku 100% zobwezerezedwanso, organic kapena zotsukidwa moyenera. Lingaliro linali losavuta: timakwera m'mapiri, timakonda ndi kuyamikira chilengedwe, tikuthokoza chifukwa cha chuma chake, kotero sitikufuna kusokoneza malire ake ndikuwononga chilengedwe cha Dziko lapansi.
Mu 2009, omwe adapanga Picture Organic adayendayenda ku Europe ndi chopereka choyamba. Ku France ndi Switzerland, zopangidwa ndi mtunduwu zinali zosangalatsa. Chaka chimenecho, Chithunzicho chinayambitsa gulu loyamba la zovala zakunja za polyester zobwezerezedwanso. Pofika kumapeto kwa chaka, anyamatawo anali atapereka kale zovala zawo ku masitolo 70 ku France ndi Switzerland. Mu 2010, mtunduwu unagulitsidwa kale ku Russia. Picture Organic yakhala ikuyang'ana zatsopano zopangira zida zokonda zachilengedwe komanso nthawi yomweyo zida zabwino kwambiri.
Mu 2011, pa gawo lachitatu lachisanu chachisanu, zidawonekeratu kuchuluka kwa nsalu zomwe zimatsalira pambuyo popanga. Kampaniyo idaganiza zogwiritsa ntchito zodzikongoletsera izi ndikupanga zomangira za jekete za snowboard kuchokera kwa iwo. Pulogalamuyi idatchedwa "Factory Rescue". Pofika kumapeto kwa 2013, Picture Organic inali kugulitsa zovala zokhazikika m'nyengo yozizira m'maiko 10 kudzera mwa ogulitsa 400.
Chithunzi posakhalitsa chinapanga mgwirizano ndi Agence Innovation Responsable, bungwe lachifalansa lomwe limapanga njira zokulirapo zamakampani okhazikika. Kwa zaka zambiri, AIR yathandizira Picture Organic kuchepetsa kuchuluka kwa mpweya, kukhazikitsa chilengedwe ndikupanga pulogalamu yake yobwezeretsanso. Mwachitsanzo, kasitomala aliyense wa Picture Organic amatha kudziwa patsamba lamtundu wamtundu wa eco-footprint yomwe imasiyakugula chinthu chimodzi kapena chimzake.
Kupanga kwanuko kumachepetsa kwambiri kukhudzidwa kwa chilengedwe. Kuyambira 2012, zina mwazinthu za Zithunzi zapangidwa ku Annecy, France, pamodzi ndi studio ya kafukufuku ndi chitukuko ya Jonathan & Fletcher, yomwe yakhala ikupanga zojambula za zovala. Picture's Environmental Initiative adavotera pamlingo wapamwamba kwambiri. Jekete yobwezeretsanso kwathunthu idapambana mphotho ziwiri zagolide mu 2013 "Environmental Excellence" pachiwonetsero chachikulu kwambiri padziko lonse lapansi cha ISPO.
Kwa zaka zinayi Gulu la zithunzi lakula mpaka anthu 20. Onse adagwira ntchito ku Annecy ndi Clermont-Ferrand ku France, akulumikizana tsiku ndi tsiku ndi gulu lachitukuko lomwe linabalalika padziko lonse lapansi. Mu 2014, kampaniyo idakhala ndi Camp Innovation Camp, komwe idayitana makasitomala ake. Pamodzi ndi alendo ndi apaulendo, omwe adayambitsa kampaniyo adapanga njira yopangira mtundu, adakambirana zomwe zingasinthidwe ndikuwonjezeredwa ku assortment.
M'chaka cha chikumbutso chachisanu ndi chiwiri cha mtunduwo, abambo a Jeremy, wojambula komanso wojambula, adapanga zojambula zosonkhanitsa zovala zokhazokha. M’chaka chomwecho, patatha zaka ziwiri zachitukuko ndi kafukufuku, Picture Organic inatulutsa chisoti chokomera chilengedwe chonse. Kunja kwake kunapangidwa kuchokera ku polylactide polima yopangidwa ndi chimanga, pomwe chinsalu ndi mkanda wa m'khosi zidapangidwa kuchokera ku polyester yopangidwanso.
Pofika chaka cha 2016, mtunduwo unali kugulitsa kale zovala zake m'mayiko 30. Mgwirizano wa Picture Organic ndi World Wildlife Fund (WWF) wakhala wodziwika bwino. Pothandizira WWF Arctic Program, yomwe idaperekedwa pakusunga malo okhala ku Arctic, Picture Organic. adatulutsa zovala zogwirira ntchito limodzi ndi baji yodziwika ya panda.
Masiku ano, Picture Organic imapanga zovala zokhazikika, zokomera chilengedwe kuti muzitha kuyenda panyanja, kukwera mapiri, kukwera pa chipale chofewa, zikwama zam'mbuyo, zikwama zotsetsereka ndi snowboard ndi zina. Chizindikirocho chikupanga mbadwo watsopano wa zovala zomwe sizidzavulaza chilengedwe. Zovala zonse za Picture Organic zimatsimikiziridwa ndi Global Organic Textile Standard ndi Organic Content Standard. 95% ya thonje yomwe zopangidwa ndi mtunduwo zimapangidwa ndi organic, 5% yotsalayo ndi thonje lokonzedwanso. Thonje wachilengedwe amachokera ku Turkey yopanga Seyfeli, yomwe ili ku Izmir. Kampaniyo imagwiritsa ntchito pulasitiki yobwezeretsedwanso kupanga ma jekete. Jekete imodzi imapangidwa kuchokera ku mabotolo apulasitiki opangidwanso 50 - amasinthidwa kukhala ulusi pogwiritsa ntchito matekinoloje apadera ndipo amalukidwa kukhala zovala. Kampaniyo imanyamula katundu wake makamaka ndi madzi: mpweya wamtunda wa makilomita 10 pamadzi ndi wofanana ndi makilomita 000 akuyenda kwamagalimoto pamsewu.
Ku Russia, Picture Organic zovala zitha kugulidwa ku Moscow, St. Petersburg, Volgograd, Samara, Ufa, Yekaterinburg, Perm, Novosibirsk ndi mizinda ina.