Zamkatimu
Chifukwa chiyani mugwiritse ntchito ma analytics m'malo anu odyera ndi mayankho atatu
Mawu monga "kusanthula", "metric" ndi "malipoti" mumakampani odyera nthawi zambiri samapereka chisangalalo kwa odyera.
Omizidwa mu malonda, menyu ndi malipoti ogwira ntchito zitha kukhala zowopsa, ngakhale mutakhala ndi zida zoyenera, osanenapo zovuta kwambiri ngati mulibe.
Ogwira ntchito m'malesitilanti akuluakulu amaphatikizaponso maluso awo, chidziwitso cha ma analytics odyera, ndi kuzindikira momwe zimakhudzira bizinesi.
Kuti musinthe, obwezeretsa ayenera kuyankha mafunso monga:
- Kodi ndingasinthe bwanji menyu yanga kuti ndigulitse zambiri?
- Kodi ndi nthawi yanji yabwino kwambiri yogulitsa kwanga?
- Ndi malo ati odyera omwe ndimapeza kopindulitsa kwambiri?
Tiyeni tiwone chifukwa chake ziwerengerozi ndizofunikira pantchito komanso momwe kugwiritsa ntchito mwaluso chida chodyera kungayambitsire bizinesi yanu.
Kodi ma analytics odyera ndi chiyani?
78% ya eni malo odyera amayang'ana mabizinesi awo tsiku lililonse, koma kodi izi zikutanthauza chiyani?
Choyamba, tiyenera kusiyanitsa malipoti odyera ndi malo odyera.
Malipoti a malo odyera amaphatikizapo kuyang'ana deta yanu kwakanthawi kochepa. Malipotiwa atha kugwiritsidwa ntchito kuyerekezera malonda ndi zomwe apeza pakati pa sabata ino ndi sabata yatha, kapena dzulo ndi lero.
Ndemanga zodyera ndi pang'ono pang'ono ndipo amakukakamizani kuti mufunse mafunso ngati "Chifukwa chiyani?", "Chiyani?" Ndipo "Zikutanthauza chiyani izi?" Kusanthula malo odyera nthawi zambiri kumaphatikiza ma data angapo kuti ayankhe mafunso ozama pantchito yanu. Ngati mukufuna kudziwa chifukwa chake tsiku linalake la sabata kapena nthawi yanji, yomwe imapanga phindu, mutha kufunsa ma analytics odyera anu.
Kuchokera apa, mutha kupeza malingaliro amomwe mungasinthire malo anu odyera.
Mwachidule: malipoti amakupatsani chidziwitso; kusanthula kumakupatsani malingaliro. Ripotilo limadzutsa mafunso; kusanthula kumayesa kuwayankha.
Mayankho ena ndi awa:
1. Ndi gulu liti logulitsa lomwe limakonda kwambiri
Kuwona kusowa kwanu sikuli njira yothandiza kwambiri yodziwira chakudya chomwe chimakonda kwambiri. Sikuti nthawi zonse kumakhala chiwonetsero cha m'modzi m'modzi, chifukwa kuba, kuwononga, ndi kutayika kumatha kukhudza manambalawa.
Ndi ma analytics odyera, mutha kuwona magulu ogulitsa kwambiri, kuyambira ma pizza mpaka zakumwa mpaka ma combo specials, zopindulira ndi chiyani komanso ndalama zake ndi zanji.
Izi zitha kukuthandizani kupanga mindandanda yazakudya, sinthani mitengo yosiyana, komanso kulumikizana ndi makasitomala anu powapatsa chakudya chomwe amakonda kwambiri.
2. Kodi tsiku labwino kwambiri logulitsa ndi liti?
Ili ndi funso lakale kwa omenyera malo: Kodi tiyenera kutsegula Lolemba? Lachisanu likuwoneka ngati tsiku lathu lotanganidwa kwambiri, koma Ndizowona?
Ma analytics odyera amatha kukupangitsani kuwoneka tsiku lililonse, komanso momwe tsiku lililonse la sabata limafananirana ndi ena.
Mwanjira ina, mutha kuwona okhalamo Lachitatu kuti muwerenge kuchuluka kwa mindandanda kuti mukonzekere ndikusintha nthawi yogwira ntchito.
Chitsanzo: Tiyerekeze kuti malonda anu Lachiwiri akugwa. Mukuganiza zokhazikitsa "Pizza Lachiwiri" ndi ma pizza a theka kuti mupeze matebulo ambiri, ndipo mukufuna kuwona momwe izi zingakhudzire ndalama zanu pakatha miyezi iwiri.
Chidziwitso cha ma analytics odyera ndikutha kuwona zopempha zapadera pa dongosolo la POS pakapita nthawi.
Eni ake atha kuwona kuti makasitomala amasankha kangati, mwachitsanzo, ngati ma hamburger amaperekedwa, amatha kudziwa ngati amakonda kwambiri "mpaka pano" kapena "kuchita zambiri" kuti muyeso wa kukhitchini usinthe kwambiri kukoma kwa makasitomala.
Zachidziwikire, kusinthaku kumakhudza mzere wofunikira, chifukwa chake gwiritsani ntchito zomwezo kupanga zisankho pamenyu ndi mitengo.