Adam Aronson, wazaka 27, siwopanga mkaka wamba. Choyamba, alibe ziweto. Kachiwiri, ali ndi munda wa oats, kumene "mkaka" wake umachokera. Chaka chatha, oats onsewa adapita kukadyetsa ng'ombe, nkhosa ndi nkhumba zomwe Adamu adalera pafamu yake yachilengedwe ku Örebro, mzinda womwe uli m'chigawo chapakati cha Sweden.
Mothandizidwa ndi kampani ya mkaka wa oat ya ku Sweden ya Oatly, Arnesson anayamba kuchoka ku ziweto. Ngakhale kuti ikuperekabe ndalama zambiri za pafamuyo pamene Adamu amagwira ntchito mogwirizana ndi makolo ake, akufuna kuti asinthe zimenezo ndi kupanga ntchito ya moyo wake kukhala yaumunthu.
“Zingakhale zachibadwa kuti tichulukitse ziweto, koma sindikufuna kukhala ndi fakitale,” akutero. "Chiwerengero cha nyama chiyenera kukhala cholondola chifukwa ndikufuna kudziwa nyama iliyonse."
M'malo mwake, Arnesson akufuna kulima mbewu zambiri monga oats ndikugulitsa kuti anthu adye m'malo modyetsa ziweto nyama ndi mkaka.
Ziweto ndi nyama zimapanga 14,5% ya mpweya wowonjezera kutentha padziko lonse lapansi. Pamodzi ndi izi, gawo la ziweto ndilonso gwero lalikulu la methane (kuchokera ku ng'ombe) ndi mpweya wa nitrous oxide (kuchokera ku feteleza ndi manyowa). Kutulutsa kumeneku ndi mipweya iwiri yamphamvu kwambiri yotenthetsa dziko lapansi. Malinga ndi zomwe zikuchitika masiku ano, pofika chaka cha 2050, anthu azilima mbewu zambiri kuti azidyetsa ziweto mwachindunji, osati anthu okha. Ngakhale kusintha pang'ono polima mbewu kwa anthu kumapangitsa kuti pakhale kuchuluka kwa chakudya.
Kampani imodzi yomwe ikuchitapo kanthu kuti ithetse vutoli ndi Oatly. Zochita zake zadzetsa mkangano waukulu ndipo zakhala zikuyimbidwa milandu ndi kampani yamkaka yaku Sweden yokhudzana ndi kuukira kwamakampani a mkaka komanso kutulutsa mpweya wokhudzana ndi mpweya.
Mtsogoleri wamkulu wa Oatly Tony Patersson akuti akungobweretsa umboni wa sayansi kwa anthu kuti adye zakudya zochokera ku zomera. Bungwe la Sweden Food Agency lachenjeza kuti anthu akudya mkaka wambiri, zomwe zimayambitsa mpweya wa methane kuchokera ku ng'ombe.
Arnesson akuti alimi ambiri ku Sweden amawona zomwe Oatly anachita ngati ziwanda. Adam adalumikizana ndi kampaniyo mchaka cha 2015 kuti awone ngati angamuthandize kuti atuluke mubizinesi yamkaka ndikutengera bizinesiyo njira ina.
"Ndinali ndi mikangano yambiri yokhudzana ndi chikhalidwe cha anthu ndi alimi ena chifukwa ndikuganiza kuti Oatly angapereke mwayi wabwino kwambiri pamakampani athu," akutero.
Oatly anayankha mwamsanga pempho la mlimiyo. Kampaniyo imagula oats kuchokera kwa ogulitsa chifukwa ilibe mphamvu yogula mphero ndikugaya mbewu, koma Arnesson anali mwayi wothandiza alimi a ziweto kuti asinthe kupita ku mbali ya anthu. Pofika kumapeto kwa 2016, Arnesson anali ndi mtundu wake wamtundu wa Oatly wamtundu wa oat.
Cecilia Schölholm, yemwe ndi mkulu wa zolankhulana ku Oatly anati: “Alimi ambiri ankadana nafe. "Koma tikufuna kukhala othandizira. Titha kuthandiza alimi kusiya nkhanza n’kuyamba kulima mbewu.”
Arnesson akuvomereza kuti adakumana ndi chidani chochepa kuchokera kwa anansi ake chifukwa cha mgwirizano wake ndi Oatly.
“N’zodabwitsa, koma alimi ena a mkaka anali m’sitolo yanga. Ndipo ankakonda mkaka wa oat! Wina anati amakonda mkaka wa ng'ombe ndi oats. Ndi mutu waku Sweden - idyani oats. Mkwiyowo si wamphamvu monga momwe umawonekera pa Facebook. "
Pambuyo pa chaka choyamba cha kupanga mkaka wa oat, ofufuza a ku Swedish University of Agricultural Sciences anapeza kuti famu ya Arnesson imapanga zopatsa mphamvu zowirikiza kawiri kuti anthu azidya pa hekitala imodzi ndikuchepetsa kukhudzidwa kwa nyengo ya calorie iliyonse.
Tsopano Adam Arnesson akuvomereza kuti kulima oats kwa mkaka ndi kotheka chifukwa cha thandizo la Oatly, koma akuyembekeza kuti zidzasintha pamene kampaniyo ikukula. Kampaniyo idapanga malita 2016 miliyoni a mkaka wa oat mu 28 ndipo ikukonzekera kukulitsa izi mpaka 2020 miliyoni ndi 100.
Adam anati: “Ndikufuna kunyadira kuti mlimi akugwira nawo ntchito yosintha dzikoli ndi kupulumutsa dzikoli.