Anton Mironenkov - "Ngati nthochi sizigulitsidwa, ndiye kuti pali cholakwika"

Managing Director of X5 Technologies Anton Mironenkov adanenanso momwe nzeru zopangira zimathandizira kulosera zomwe tidzagula komanso komwe kampaniyo imapeza umisiri wodalirika kwambiri.

Mliri ndiye injini ya chitukuko

- Kodi malonda amakono ndi chiyani lero? Ndipo maganizo ake asintha bwanji m’zaka zingapo zapitazi?

- Izi, choyamba, chikhalidwe chamkati chomwe chikukula m'makampani ogulitsa - kufunitsitsa kuchita zinthu zatsopano nthawi zonse, kusintha ndi kukhathamiritsa njira zamkati, kubwera ndi zinthu zosiyanasiyana zosangalatsa kwa makasitomala. Ndipo zimene tikuwona masiku ano n’zosiyana kwambiri ndi zimene zinkachitika zaka zisanu zapitazo.

Magulu omwe akugwira nawo ntchito zamakono zamakono salinso mu dipatimenti ya IT, koma ali mkati mwa ntchito zamalonda - madipatimenti ogwira ntchito, malonda, katundu. Kupatula apo, mukayambitsa china chatsopano, ndikofunikira choyamba kumvetsetsa zomwe wogula akuyembekezera kuchokera kwa inu komanso momwe njira zonse zimagwirira ntchito. Choncho, mu chikhalidwe chamakampani cha X5, udindo wa mwiniwake wa digito, womwe umatsimikizira vekitala ya chitukuko cha nsanja zomwe zimayika ndondomeko yamakampani, zikukhala zofunika kwambiri.

Kuphatikiza apo, kusintha kwa bizinesi kwakula kwambiri. Zaka zisanu zapitazo zinali zotheka kuyambitsa chinachake, ndipo kwa zaka zitatu zinakhalabe chitukuko chapadera chomwe palibe wina aliyense ali nacho. Ndipo tsopano mwangopanga china chatsopano, ndikuchiwonetsa pamsika, ndipo m'miyezi isanu ndi umodzi onse opikisana nawo ali nacho.

M'malo oterowo, ndithudi, ndizosangalatsa kwambiri kukhala ndi moyo, koma osati zophweka, chifukwa mpikisano wamakono mu malonda amapita popanda kupuma.

- Kodi mliriwu wakhudza bwanji chitukuko chaukadaulo wamalonda?

- Anakankhira kuti apite patsogolo kwambiri pakuyambitsa matekinoloje atsopano. Tinazindikira kuti panalibe nthawi yodikira, tinangoyenera kupita kukachita.

Chitsanzo chowoneka bwino ndi liwiro la kulumikiza masitolo athu ndi ntchito zobweretsera. Ngati m'mbuyomu tidalumikiza malo ogulitsira amodzi mpaka atatu pamwezi, ndiye kuti chaka chatha liwirolo lidafika m'masitolo ambiri patsiku.

Zotsatira zake, kuchuluka kwa malonda a pa intaneti a X5 mu 2020 kudakwana ma ruble opitilira 20 biliyoni. Izi zikuchulukirachulukira kanayi kuposa mu 2019. Kuphatikiza apo, zomwe zidachitika motsutsana ndi ma coronavirus zidakhalabe ngakhale zoletsa zitachotsedwa. Anthu ayesa njira yatsopano yogulira zinthu ndikupitiriza kuzigwiritsa ntchito.

- Ndi chiyani chomwe chinali chovuta kwambiri kwa ogulitsa kuti agwirizane ndi zochitika za mliri?

- Chovuta chachikulu chinali chakuti poyamba zonse zidachitika nthawi imodzi. Ogula adagula kwambiri katundu m'masitolo ndikuyitanitsanso kwambiri pa intaneti, osonkhanitsa adathamangira mozungulira malo ogulitsa ndikuyesa kupanga maoda. Mofananamo, pulogalamuyo idasinthidwa, zolakwika ndi kuwonongeka zidathetsedwa. Kukhathamiritsa ndi kusintha kwa njira kunali kofunikira, chifukwa kuchedwa pazigawo zilizonse kungayambitse maola ambiri akudikirira kasitomala.

M'njira, tinayenera kuthana ndi nkhani zachitetezo chaumoyo zomwe zidabwera chaka chatha. Kuphatikiza pa ma antiseptics ovomerezeka, masks, disinfection ya malo, ukadaulo unathandizanso pano. Kuti tipewe kufunikira kwa makasitomala kuti ayime pamzere, tapititsa patsogolo kuyika kodzipangira tokha (zopitilira 6 zidayikidwa kale), tawonetsa kuthekera kosanthula katundu kuchokera pa foni yam'manja ndikulipira mufoni ya Express Scan. ntchito.

Zaka khumi Amazon isanachitike

- Zinapezeka kuti matekinoloje ofunikira kuti agwire ntchito mliri analipo kale, amangofunika kukhazikitsidwa kapena kukulitsidwa. Kodi pali njira zina zaukadaulo zatsopano zomwe zidayambika chaka chatha?

- Zimatenga nthawi kuti mupange zinthu zatsopano zovuta. Nthawi zambiri zimatenga nthawi yopitilira chaka chimodzi kuyambira pomwe akuyamba kukula mpaka kukhazikitsidwa komaliza.

Mwachitsanzo, kupanga ma assortment ndi ukadaulo wovuta kwambiri. Makamaka poganizira kuti tili ndi zigawo zambiri, mitundu ya masitolo, ndi zokonda za ogula m'malo osiyanasiyana zimasiyana.

Panthawi ya mliriwu, sitikadakhala ndi nthawi yoti tipange ndikuyambitsa chinthu chovuta chotere. Koma tidayambitsa kusintha kwa digito mu 2018, pomwe palibe amene amawerengera coronavirus. Chifukwa chake, mliri utayamba, tinali ndi mayankho okonzeka kale omwe adathandizira kukonza ntchito.

Chitsanzo chimodzi chakukhazikitsidwa kwaukadaulo panthawi yamavuto a corona ndi ntchito ya Express Scan. Izi ndizogula zotetezedwa popanda kulumikizana ndi foni yam'manja pogwiritsa ntchito Pyaterochka ndi Perekrestok mwachizolowezi. Gulu la anthu opitilira 100 linayambitsa ntchitoyi m'miyezi yochepa chabe, ndipo, podutsa gawo loyendetsa ndege, nthawi yomweyo tinayamba kukulitsa. Masiku ano, ntchitoyi ikugwira ntchito m'masitolo athu oposa 1.

- Kodi mumayesa bwanji kuchuluka kwa digito yazamalonda aku Russia?

- Ife m'kampani tidakambirana kwa nthawi yayitali momwe tingadziyerekezere tokha ndi ena ndikumvetsetsa ngati tidachita bwino kapena moyipa. Zotsatira zake, tidabwera ndi chizindikiro chamkati - indexization ya digito, yomwe imakhala ndi zinthu zambiri.

Atsogoleri apadziko lonse lapansi pazantchito za digito monga Amazon akwanitsa kuchita 80%. Koma mu e-commerce palibe njira zakuthupi zomwe tili nazo. Misika ya digito safunikira kusintha ma tag amtengo pamashelefu - ingowasintha patsamba.

Zidzatitengera zaka khumi kuti tifike pamlingo uwu wa digito. Koma izi zimaperekedwa kuti Amazon yomweyi idzayima. Panthawi imodzimodziyo, ngati zimphona za digito zomwezo zisankha kuchoka pa intaneti, zidzayenera "kugwira" ndi luso lathu.

- M'makampani aliwonse pali matekinoloje ochepera komanso opitilira muyeso. M'malingaliro anu, ndi matekinoloje ati omwe amanyalanyazidwa mosayenera ndi ogulitsa, ndipo ndi ati omwe amawerengedwa mopambanitsa?

- M'malingaliro anga, matekinoloje omwe amakulolani kukonzekera ndi kuyang'anira ntchito m'sitolo kudzera mu kasamalidwe ka ntchito ndizochepa kwambiri. Pakalipano, zambiri apa zimadalira zochitika ndi chidziwitso cha wotsogolera: ngati awona zofooka kapena zopotoka pa ntchito, amapereka ntchitoyo kuti akonze.

Koma njira zotere zimatha kusinthidwa ndi digito ndikuzipanga zokha. Kuti tichite izi, timagwiritsa ntchito ma algorithms kuti tigwire ntchito ndi zopatuka.

Nthawi zina osati ziwerengero zomwe zimagwiritsidwa ntchito pa izi, koma kuzindikira zithunzi, kusanthula kwamavidiyo. Kamera imayang'ana mashelefu, imayang'ana kupezeka ndi kuchuluka kwa katundu ndikuchenjeza ngati ili pafupi kutha. Machitidwe otere amathandiza kugawa nthawi ya ogwira ntchito moyenera.

Ngati tilankhula za matekinoloje apamwamba kwambiri, ndiye kuti ndingatchule ma tag amitengo yamagetsi. Zoonadi, ndizosavuta ndipo zimakulolani kuti musinthe mitengo nthawi zambiri popanda kutenga nawo mbali pathupi la munthu. Koma kodi ndikofunikira? Mwinamwake muyenera kubwera ndi luso lamakono lamitengo. Mwachitsanzo, dongosolo la zopereka zaumwini, mothandizidwa ndi zomwe wogula adzalandira katundu pamtengo wake.

Network yayikulu - data yayikulu

- Ndi matekinoloje ati omwe angatchulidwe kuti ndi ofunika kwambiri pamalonda masiku ano?

"Zotsatira zazikuluzikulu tsopano zimaperekedwa ndi chilichonse chokhudzana ndi assortment, kukonzekera kwake kokha kutengera mtundu wa masitolo, malo ndi chilengedwe.

Komanso, izi ndi mitengo, kukonzekera zochitika zotsatsira, ndipo, koposa zonse, kulosera zamalonda. Mutha kupanga ma assortment ozizira kwambiri komanso mitengo yapamwamba kwambiri, koma ngati chinthu choyenera sichipezeka m'sitolo, ndiye kuti makasitomala sadzakhala ndi chogula. Poganizira kuchuluka kwake - ndipo tili ndi masitolo opitilira 17 ndipo aliyense kuchokera pa 5 zikwi mpaka 30 malo masauzande - ntchitoyi imakhala yovuta. Muyenera kumvetsetsa zomwe mungabweretse komanso nthawi yanji, ganizirani madera osiyanasiyana ndi mawonekedwe a masitolo, momwe zilili ndi misewu, masiku otha ntchito ndi zina zambiri.

- Kodi nzeru zopangira izi zimagwiritsidwa ntchito?

- Inde, ntchito yolosera zamalonda sikuthanso popanda kutengapo gawo kwa AI. Tikuyesera kuphunzira pamakina, ma neural network. Ndipo kupititsa patsogolo zitsanzozo, timagwiritsa ntchito deta yambiri yakunja kuchokera kwa othandizana nawo, kuyambira pakusokonekera kwa mayendedwe ndi kutha ndi nyengo. Tiyerekeze kuti m'chilimwe, kutentha kuli pamwamba pa 30 ° C, malonda a mowa, zakumwa zoziziritsa kukhosi, madzi, ayisikilimu amalumpha kwambiri. Ngati simupereka katundu, katunduyo amatha msanga kwambiri.

Kuzizira kumakhalanso ndi mawonekedwe ake. Pakutentha kotsika, anthu amatha kuyendera malo ogulitsira m'malo mwa ma hypermarkets akulu. Komanso, pa tsiku loyamba la chisanu, malonda nthawi zambiri amagwa, chifukwa palibe amene akufuna kutuluka. Koma pa tsiku lachiwiri kapena lachitatu, tikuwona kufunika kowonjezereka.

Pazonse, pali zinthu pafupifupi 150 muzambiri zathu zolosera. Kuphatikiza pa malonda ogulitsa ndi nyengo yomwe yatchulidwa kale, izi ndizodzaza magalimoto, malo ogulitsa, zochitika, kukwezedwa kwa mpikisano. Sizingakhale zomveka kuganizira zonsezi pamanja.

- Kodi deta yayikulu ndi luntha lochita kupanga zimathandizira bwanji pamitengo?

- Pali mitundu iwiri ikuluikulu yamitundu yopangira zisankho zamitengo. Yoyamba imachokera pamitengo ya msika wa chinthu china. Deta pamitengo yamitengo m'masitolo ena imasonkhanitsidwa, kufufuzidwa, ndikutengera iwo, malinga ndi malamulo ena, mitengo yake imayikidwa.

Gulu lachiwiri la zitsanzo limagwirizanitsidwa ndi kumanga mayendedwe ofunikira, omwe amasonyeza kuchuluka kwa malonda malinga ndi mtengo. Iyi ndi nkhani yowunikira kwambiri. Pa intaneti, makinawa amagwiritsidwa ntchito kwambiri, ndipo tikusamutsa ukadaulo uwu kuchokera pa intaneti kupita pa intaneti.

Zoyamba za ntchito

- Kodi mumasankha bwanji matekinoloje olonjeza komanso zoyambira zomwe kampani imayikamo?

- Tili ndi gulu lolimba lazatsopano lomwe limadziwa zoyambira, limayang'anira matekinoloje atsopano.

Timayamba kuchokera ku ntchito zomwe ziyenera kuthetsedwa - zosowa zenizeni za makasitomala athu kapena kufunikira kokonzanso njira zamkati. Ndipo kale pansi pa ntchito izi mayankho amasankhidwa.

Mwachitsanzo, tinkafunika kukonza zowunikira mitengo, kuphatikiza m'masitolo a omwe akupikisana nawo. Tinaganiza zopanga ukadaulo uwu mkati mwa kampani kapena kugula. Koma pamapeto pake, tidagwirizana ndi zoyambira zomwe zimapereka ntchito zotere kutengera mayankho ake ozindikira mtengo.

Pamodzi ndi kuyambika kwina kwa Russia, tikuyesa njira yatsopano yogulitsira - "mamba anzeru". Chipangizochi chimagwiritsa ntchito AI kuti chizindikire zinthu zolemetsa ndikusunga pafupifupi maola 1 ogwirira ntchito kwa osunga ndalama pachaka m'sitolo iliyonse.

Kuchokera ku scouting zakunja, Evigence yoyambira ya Israeli idabwera kwa ife ndi yankho la kuwongolera khalidwe lazinthu kutengera zilembo zamafuta. M'chigawo choyamba cha chaka chino, zilembo zoterezi zidzayikidwa pa zinthu za 300 za X5 Ready Food Products, zomwe zimaperekedwa ku masitolo akuluakulu a 460 Perekrestok.

- Kodi kampaniyo imagwira ntchito bwanji poyambira ndipo imakhala ndi magawo otani?

- Kuti tipeze makampani ogwirizana, timadutsa ma accelerators osiyanasiyana, timagwirizana ndi Gotech, ndi nsanja ya boma la Moscow, ndi Internet Initiatives Development Fund. Tikuyang'ana zatsopano osati m'dziko lathu lokha, komanso m'mayiko ena. Mwachitsanzo, timagwira ntchito ndi Plug&Play business incubator and international scouts - Axis, Xnode ndi ena.

Tikayamba kumvetsetsa kuti teknolojiyi ndi yosangalatsa, timavomereza ntchito zoyesa. Timayesa yankho m'malo athu osungiramo zinthu ndi m'masitolo, yang'anani zotsatira zake. Kuti tiwunike matekinoloje, timagwiritsa ntchito nsanja yathu yoyesera ya A / B, yomwe imakupatsani mwayi wowona bwino zotsatira za zomwe zachitika, poyerekeza ndi ma analogue.

Malingana ndi zotsatira za oyendetsa ndege, timamvetsetsa ngati teknolojiyi ndi yotheka, ndipo tikukonzekera kuti tiyiyambitse osati m'masitolo oyendetsa ndege a 10-15, koma muzitsulo zonse zogulitsa.

Pazaka 3,5 zapitazi, taphunzira zamitundu iwiri yoyambira ndi chitukuko. Mwa awa, 2 adafika pamlingo wokulirapo. Zimachitika kuti ukadaulo umakhala wokwera mtengo kwambiri, mayankho odalirika amapezeka, kapena sitikukhutira ndi zotsatira za woyendetsa. Ndipo zomwe zimagwira ntchito bwino m'malo ochepa oyendetsa ndege nthawi zambiri zimafunikira kusinthidwa kwakukulu kuti ziperekedwe kumasitolo masauzande ambiri.

- Ndi gawo lanji la mayankho omwe amapangidwa mkati mwa kampani, ndipo mumagula gawo lotani pamsika?

- Timapanga mayankho ambiri tokha - kuchokera ku maloboti omwe amagula shuga ku Pyaterochka kupita ku nsanja zapadera zamitundu yosiyanasiyana.

Nthawi zambiri timatenga zinthu zomwe zili m'mabokosi - mwachitsanzo, kudzaza masitolo kapena kukonza njira zosungiramo katundu - ndikuziwonjezera pazosowa zathu. Tidakambirana za kasamalidwe ka assortment ndi matekinoloje amitengo ndi opanga ambiri, kuphatikiza oyambira. Koma pamapeto pake, adayamba kupanga zinthu paokha kuti azitha kusintha momwe tingakhalire mkati mwathu.

Nthawi zina malingaliro amabadwa polumikizana ndi oyambitsa. Ndipo palimodzi timabwera ndi momwe tekinoloje ingasinthire pazabwino zabizinesi ndikukhazikitsidwa mu netiweki yathu.

Kusamukira ku smartphone

- Ndi matekinoloje ati omwe angatsimikizire moyo wamalonda posachedwa? Ndipo lingaliro lakugulitsa kwatsopano lisintha bwanji zaka zisanu mpaka khumi zikubwerazi?

- Tsopano pa intaneti komanso pa intaneti pantchito yogulitsa zakudya ngati madera awiri odziyimira pawokha. Ndikuganiza kuti adzalumikizana mtsogolo. Kusintha kuchokera ku gawo lina kupita ku lina kudzakhala kopanda msoko kwa kasitomala.

Sindikudziwa zomwe zidzalowe m'malo mwa masitolo apamwamba, koma ndikuganiza kuti zaka khumi zidzasintha kwambiri potengera malo ndi maonekedwe. Zina mwazochitikazi zidzachoka m'masitolo kupita ku zida za ogula. Kuyang'ana mitengo, kusonkhanitsa dengu, kulimbikitsa zomwe mungagule kwa mbale yosankhidwa kuti mudye chakudya chamadzulo - zonsezi zidzagwirizana ndi mafoni a m'manja.

Monga kampani yogulitsa malonda, tikufuna kukhala ndi kasitomala pazigawo zonse za ulendo wa makasitomala - osati pamene adabwera ku sitolo, komanso akasankha zomwe aziphika kunyumba. Ndipo tikufuna kumupatsa mwayi wogula m'sitolo, komanso mautumiki ambiri okhudzana - mpaka kuyitanitsa chakudya kuchokera ku lesitilanti kudzera pa aggregator kapena kulumikiza ku cinema ya pa intaneti.

Chizindikiritso cha kasitomala m'modzi, X5 ID, chapangidwa kale, kukulolani kuti muzindikire wogwiritsa ntchito pamayendedwe onse omwe alipo. M'tsogolomu, tikufuna kukulitsa kwa anzathu omwe timagwira nawo ntchito kapena omwe timagwira nawo ntchito.

Zili ngati kupanga ecosystem yanu. Ndi mautumiki ena ati amene akukonzekera kuphatikizidwamo?

- Talengeza kale ntchito yathu yolembetsa, ili pagawo la R&D. Tsopano tikukambirana ndi abwenzi omwe angalowe kumeneko ndi momwe angachitire mosavuta momwe angathere kwa ogula. Tikuyembekeza kulowa mumsika ndi mtundu woyeserera wa ntchitoyi isanathe 2021.

Ogula amapanga zisankho za kusankha kwazinthu ngakhale asanapite ku sitolo, ndipo zomwe amakonda zimapangidwa mothandizidwa ndi media. Ma social media, masamba azakudya, mabulogu, ma podcasts onse amapanga zomwe ogula amakonda. Chifukwa chake, nsanja yathu yapa media yokhala ndi chidziwitso chokhudza zinthu ndi chakudya idzakhala imodzi mwama njira olumikizirana ndi makasitomala athu pokonzekera zogula.

Lembetsaninso ku njira ya Trends Telegraph ndikukhala ndi chidziwitso pazomwe zikuchitika komanso zolosera zamtsogolo zaukadaulo, zachuma, maphunziro ndi luso.