Chifukwa chake, mawu oti "greenwashing" adawonekera - kuchuluka kwa mawu awiri achingerezi: "green" ndi "whitewashing". Chofunikira chake ndikuti makampani akungosocheretsa makasitomala, mopanda nzeru kugwiritsa ntchito mawu oti "wobiriwira" pamapaketi, akufuna kupanga ndalama zambiri.
Timazindikira ngati mankhwalawa ali ndi mankhwala omwe amawononga thanzi lathu:
Kusiyanitsa opanga zowona ndi omwe amangofuna kupeza phindu ndikosavuta, kutsatira malamulo osavuta.
Zoyenera kudziwa:
1. Pa kapangidwe ka mankhwala osankhidwa. Pewani zinthu monga mafuta odzola (petroleum jelly, petrolatum, paraffinum liqvidim, mineral oil), isopropyl mowa kapena isopropanol, methyl mowa kapena methanol, butyl mowa kapena butanol (butyl mowa kapena butanol), sulfates (Sodium laureth / lauryl sulfates), propylene. glycol (Propylene glycol) ndi polyethylene glycol (polyethylene glycol), komanso PEG (PEG) ndi PG (PG) - akhoza kusokoneza thanzi lanu.
2. Pa fungo ndi mtundu wa mankhwala osankhidwa. Zodzoladzola zachilengedwe nthawi zambiri zimakhala ndi fungo losawoneka bwino la zitsamba ndi mitundu yosakhwima. Ngati mumagula shampu wofiirira, ndiye dziwani kuti sanali maluwa amaluwa omwe adapatsa mtundu wotere.
3. Mabaji a Eco-certificate. Zitsimikizo zochokera ku BDIH, COSMEBIO, ICEA, USDA, NPA ndi zina zimangoperekedwa ku cosmetic delirium pomwe zodzikongoletsera ndi zachilengedwe kapena zodzikongoletsera. Kupeza ndalama ndi ziphaso pamabotolo pamashelefu a sitolo sikophweka, komabe zenizeni.
Koma samalani - ena opanga ndi okonzeka kubwera ndi "eco-certificate" yawo ndikuyiyika pamatumba. Ngati mukukayikira kutsimikizika kwa chithunzicho, yang'anani zambiri za icho pa intaneti.
Langizo: Ngati chibadwa cha zodzoladzola zomwe mumapaka pa thupi ndi nkhope ndizofunika kwambiri kwa inu, mutha kusintha zina mwazo mosavuta ndi mphatso zosavuta za chilengedwe. Mwachitsanzo, mafuta a kokonati angagwiritsidwe ntchito ngati zonona za thupi, mankhwala a milomo ndi chigoba cha tsitsi, komanso njira yabwino yothetsera zizindikiro zotambasula. Kapena fufuzani maphikidwe azinthu zachilengedwe zokongola pa intaneti - ambiri aiwo ndi odzichepetsa.
Timazindikira ngati zodzoladzolazi zimayesedwa pa nyama, komanso ngati kampani yopanga zinthu imagwiritsa ntchito zinthu zapadziko lapansi mosamala:
Ngati ndikofunikira kuti mutsimikizire kuti zodzoladzola kapena zosakaniza zake sizinayesedwe pa nyama, ndipo mtunduwo umagwiritsa ntchito mosamala zinthu zapadziko lapansi, ndiye kuti kusankha kwa mascara kapena shampu kuyenera kutengedwa mosamala kwambiri:
Zoyenera kudziwa:
1. Pazitupa za eco: kachiwiri, yang'anani mabaji a BDIH, Ecocert, Natrue, Cosmos pazogulitsa zanu - malinga ndi momwe mungawapezere mtunduwo kwalembedwa kuti zodzoladzola zomalizidwa kapena zosakaniza zake sizinayesedwe pa nyama, koma mapulaneti azinthu amagwiritsidwa ntchito mochepa.
2. Pa mabaji apadera (nthawi zambiri ndi chithunzi cha akalulu), kusonyeza kulimbana kwa mtundu ndi vivisection.
3. Kulemba mndandanda wazinthu "zakuda" ndi "zoyera" pa webusayiti ya PETA ndi Vita foundations.
Pa intaneti, pamasamba osiyanasiyana, pali mindandanda yambiri yamitundu "yakuda" ndi "zoyera" - nthawi zina zimatsutsana kwambiri. Ndibwino kutembenukira ku gwero lawo loyamba - PETA Foundation, kapena, ngati simuli bwenzi ndi Chingerezi, Russian Vita Animal Rights Foundation. Ndizosavuta kupeza mndandanda wamakampani opanga zodzikongoletsera pamasamba oyambira omwe ali ndi malongosoledwe ofanana a omwe ali "woyera" (PETA ngakhale ali ndi pulogalamu yaulere ya Bunny pazida zam'manja).
4. Kodi zodzoladzola zimagulitsidwa ku China
Ku China, kuyezetsa nyama kwamitundu yambiri yosamalira khungu ndi zodzoladzola zamitundu kumafunikira ndi lamulo. Chifukwa chake, ngati mukudziwa kuti zodzoladzola zamtunduwu zimaperekedwa ku China, muyenera kudziwa kuti ndizotheka kuti gawo lina la ndalama zogulira zonona lidzapita kukalipira akalulu ndi amphaka.
Mwa njira: Zina mwazinthu zomwe zimatha kutchedwa "greenwashing" sizinayesedwe ndi kampani pa zinyama, opanga awo amangotengedwa ndi chemistry. Nthawi zina "chemistry" imangowonjezeredwa ku shampu, ndipo mankhwala amtundu womwewo amakhala ndi chilengedwe komanso "chodyera".
Chodabwitsa, koma makampani ena odzola, omwe ali m'ndandanda wamanyazi wa "greenwashing" ndi "wakuda" mndandanda wa "PETA", akugwira ntchito zachifundo, amagwirizana ndi Wildlife Fund.
Ngati mwaganiza zosiya kupanga ndalama zomwe zimayesa nyama, mungafunike "kuwonda" mosamala mashelufu mu bafa ndi thumba lodzikongoletsera ndikukana, mwachitsanzo, mafuta onunkhira omwe mumakonda. Koma masewerawa ndi ofunika kandulo - pambuyo pake, ichi ndi china - komanso chachikulu kwambiri - sitepe yopita ku chidziwitso chanu, kukula kwauzimu komanso, ndithudi, thanzi. Ndipo mafuta onunkhira atsopano omwe amawakonda angapezeke mosavuta pakati pa malonda abwino.