Makampani a wailesi masiku ano ali mumkhalidwe wosangalatsa. Ochita mpikisano ochulukirachulukira amawoneka ngati akukhamukira nyimbo ndi ma podcasts, koma nthawi yomweyo, wailesi, ngakhale ikupanikizika kwambiri, ikupitilizabe kukhala pamsika, ndipo pakagwa mavuto imawonetsanso kuti ali ndi chidaliro chonse mumsika. mawu a kufalitsa ndi nthawi yomvetsera.
N’chifukwa chiyani wailesi idakali gwero lalikulu lachidziŵitso kwa mamiliyoni a anthu? Ndi udindo wanji wapadera womwe wapatsidwa kwa wailesi ya nyimbo masiku ano? Kafukufuku wambiri akuwonetsa kuti wailesi ili ndi chinthu chapadera: kuti ichire mwachangu munthawi yamavuto ndikupambana momwe idachitikira kale.
Wailesi pamavuto: zifukwa za kutchuka kwake
Ku Russia, panthawi ya mliri wa coronavirus, malinga ndi Mediascope, nthawi yomvera wailesi idakwera ndi mphindi 17. Masiku ano, chifukwa cha kusokonekera kwa ndale komanso zachuma, malinga ndi kafukufuku yemwe adachitika kuyambira pa Marichi 14 mpaka Epulo 3, 2022, 87% ya anthu okhala ku Moscow azaka zopitilira 12 akupitiliza kumvera wailesi nthawi yomweyo. kale, kapena zambiri.
Kufikira kwaulere
Chimodzi mwa zifukwa za mphamvu zoterezi, akatswiri amanena kuti wailesi ndi yaulere, ndipo kuyipeza ndi yaulere.
chidaliro
Komanso, wailesi imakhalabe njira yolankhulirana yomwe omvera amakhulupirira kwambiri, yomwe imakhala yofunika kwambiri panthawi yomwe ma TV amadzaza ndi zabodza. Malinga ndi kafukufuku wa Eurobarometer ku Russia Center, wailesi imadaliridwa ndi 59% ya anthu. Mayiko 24 mwa 33 a EU amaona wailesi ngati gwero lodalirika lachidziwitso.
Achire zotsatira
Palinso kufotokoza kwina kwa kutchuka kwa wailesi. Malinga ndi kafukufuku yemwe adachitika mu Marichi-Epulo chaka chino, 80% ya omwe adafunsidwa amayatsa wailesi akafuna kuti asangalale. Enanso 61% amavomereza kuti wailesi imakhalabe malo abwino pamoyo wawo.
Akatswiri a zachikhalidwe amanena za ntchito yaikulu ya nyimbo. Doctor of Art History, Doctor of Cultural Studies ndi Pulofesa wa Moscow Institute of Physics and Technology Grigory Konson akuwona chikoka cha nyimbo pa gawo la maganizo la moyo wa munthu motere:
“Nyimbo ina imafika pokomera mtima munthu wokhazikika mumkhalidwe wakutiwakuti wamaganizo. Nyimbo zakhala gawo la moyo watsiku ndi tsiku, kukonza njira yochitira zinthu ndipo, pamapeto pake, moyo wokha. Ngati molondola ntchito «nyimbo» thandizo, kwa zosangalatsa zanu, kumvetsera, mwachitsanzo, mumaikonda nyimbo pa wailesi, inu pafupifupi nthawi zonse athe mwadongosolo kusintha dziko lanu ndi kudzidalira.
Udindo wapadera mu nkhaniyi ndi nyimbo ndi zosangalatsa wailesi, makamaka, kuyang'ana pa nkhani Russian.
Potengera kusakhazikika komwe kumachitika chifukwa cha mliri wa coronavirus komanso zomwe zikuchitika masiku ano, omvera amayesetsa mosazindikira kuti zikhale zomveka, zapafupi, zomwe zimathandizira kuthana ndi nkhawa, kupeza chithandizo m'moyo, ndikupanga kumvetsetsa bwino zomwe zikuchitika.
"Mmene anthu amafunikira nyimbo zabwino, zamaganizidwe, ma DJ odziwika, odalirika, ndipo koposa zonse, chikumbutso chosavuta kuti zonse zikhala bwino, zonse ziyenda bwino, zidadziwika kwambiri panthawi ya mliri ndipo tsopano zikuwonekeranso. ,” akutero Dmitry Olenin, yemwe ndi mkulu wa wailesi ya ku Russia, yomwe imaulutsa nyimbo za chinenero cha Chirasha chokha. Ndikofunikira kuti wowonetsa aliyense amve chosowa cha omvera mwa inu. Ndipo titha kunena kuti owonetsa wailesi yaku Russia tsopano ali ndi udindo wofunikira komanso wodalirika. ”
Zovuta zamasiku ano zotsutsana ndi zilango zimatha kukhala zoyambira pawailesi: choyambitsa chomwe chingathandize kuti makampaniwa afike pamlingo wina wachitukuko. Ndikofunikira kuwona mwayiwu.