Pazaka khumi zapitazi, chakudya chofulumira chalowa m'miyoyo yathu. McDonald's, KFC, Burger King ndi malo ena ogulitsa zakudya zachangu zofananira zatulukira pakona iliyonse. Akuluakulu amaima pafupi ndi burger pa nthawi ya chakudya chamasana, ana panthawi yopuma komanso pochokera kusukulu. Kodi mungapewe bwanji chiyeso chofuna kudya zakudya zotsekemera ngati zimenezi? Tangoganizani za momwe amapangidwira! Opanga zakudya zofulumira amabisa matekinoloje ndi maphikidwe, osati chifukwa choopa mpikisano, monga momwe ogula amanenera, koma chifukwa chofuna kupewa zonyansa zomwe zingayambitsidwe ndi chidziwitso chokhudza zinthu zovulaza komanso nthawi zina zomwe zimawopseza moyo.
Lofalitsidwa ndi Mann, Ivanov ndi Ferber, buku latsopano, Fast Food Nation, liwulula zinsinsi za makampani omwe ali ndi vuto la kunenepa kwambiri, shuga ndi matenda ena aakulu a anthu amakono. Nazi mfundo zosangalatsa zochokera m'bukuli.
- Zakudya zofulumira zimakupangitsani kumwa soda kwambiri
Malo odyera zakudya zofulumira amapeza ndalama zambiri makasitomala akamamwa soda. Soda wambiri. Coca-Sale, Sprite, Fanta ndi tsekwe yemwe amaikira mazira agolide. Cheeseburgers ndi Chicken McNuggets samapanga phindu lochuluka chotero. Ndipo soda yokha imapulumutsa tsiku. "Ndife odala kwambiri ku McDonald's kuti anthu amakonda kutsuka masangweji athu," m'modzi mwa owongolera maunyolo adanenanso. McDonald's amagulitsa Coca-Cola kwambiri lero kuposa wina aliyense padziko lapansi.
- Simukudya zatsopano, koma zakudya zozizira kapena zowuma
Ingowonjezerani madzi ndikudya. Izi ndi zomwe akunena pa intaneti ya chakudya chodziwika bwino chodziwika bwino. Simupeza maphikidwe azakudya zofulumira m'mabuku ophikira kapena pamasamba ophikira. Koma ali odzaza ndi iwo m'mabuku apadera monga Food Technologies ("Technologies of the food industry"). Pafupifupi zakudya zonse zofulumira, kupatula tomato ndi masamba a letesi, zimaperekedwa ndikusungidwa mu mawonekedwe okonzedwa: owuma, owumitsidwa, owuma kapena owumitsidwa. Chakudya chasintha kwambiri m'zaka zapitazi za 10-20 kuposa m'mbiri yonse ya kukhalapo kwa anthu.
- "Kiddie Marketing" ikuyenda bwino mumakampani
Pali makampeni onse otsatsa masiku ano omwe amayang'ana ana ngati ogula. Ndipotu, ngati mumakopa mwana kuti adye chakudya chofulumira, adzabweretsa makolo ake, kapena agogo ake nthawi yomweyo. Kuphatikizanso ogula awiri kapena anayi. Zomwe sizili zabwino? Ichi ndi phindu! Ofufuza zamsika amachita kafukufuku wa ana m'malo ogulitsira ngakhalenso magulu omwe amayang'ana kwambiri pakati pa ana azaka 2-3. Amasanthula luso la ana, kukonza maholide, ndiyeno funsani ana. Amatumiza akatswiri ku mashopu, m’malesitilanti komanso m’malo ena kumene ana nthawi zambiri amasonkhana. Mobisa, akatswiri amawunika khalidwe la ogula. Ndiyeno iwo amapanga zotsatsa ndi zinthu zomwe zimagunda chandamale - muzokhumba za ana.
Chotsatira chake, asayansi ayenera kuchita maphunziro ena - mwachitsanzo, momwe chakudya chofulumira chimakhudzira ntchito ya ana kusukulu.
- Sungani pamtundu wazinthu
Ngati mukuganiza kuti a McDonald's amapeza ndalama pogulitsa cheeseburgers, zokazinga ndi zokazinga ndi ma milkshakes, mukulakwitsa kwambiri. M'malo mwake, bungwe ili ndiye mwiniwake wamkulu kwambiri wamalonda padziko lapansi. Amatsegula malo odyera padziko lonse lapansi, omwe amayendetsedwa ndi anthu akumaloko pansi pa chilolezo (chilolezo chogwira ntchito pansi pa chizindikiro cha McDonald, malinga ndi momwe amapangira), ndipo amapeza phindu lalikulu pakutolera lendi. Ndipo mutha kupulumutsa pazosakaniza kuti chakudyacho chikhale chotsika mtengo: pokhapokha anthu amangoyang'ana mu lesitilanti yomwe ili pafupi ndi nyumbayo.
Nthawi yotsatira mukalakalaka hamburger ndi soda, kumbukirani kuti chakudya chofulumira komanso zotsatira zake ndizowopsa, ngakhale simukudya pamenepo tsiku lililonse, koma kamodzi pamwezi. Choncho, ndimaphatikizapo zakudya zofulumira pamndandanda wa zakudya zomwe zimapewa bwino, ndipo ndikulangiza aliyense kuti apewe "zakudya" izi.
Kuti mumve zambiri pazakudya zofulumira, onani bukuli “Mtundu wogulitsa chakudya”… Mutha kuwerenga momwe makampani azakudya amakono akusinthira zizolowezi zathu zazakudya pano.