Ena amapeza tanthauzo m’ntchito akaichita mwanjira yawoyawo. Wina amayesetsa kukhala wopambana ndipo amaphunzira nthawi zonse. Anthu aku Italiya ali ndi njira yawoyawo: kuti ntchito ibweretse chisangalalo, iyenera kukhalapo m'moyo kuyambira ali mwana! Gianni Martini, mwiniwake wa winery waku Italy Fratelli Martini ndi mtundu wa Canti, adalankhula za zomwe zidamuchitikira.
Ndizovuta kulingalira momwe mungaganizire ntchito yokha. Koma kwa Gianni Martini, izi ndi zachilendo: samatopa kulankhula za vinyo, zovuta za bizinesi ya mphesa, zovuta za fermentation, kukalamba. Amawoneka ngati adabwera ku Russia kudzacheza pamwambo wina - mu jeans ndi jekete ndi malaya oyera oyera, osasamala. Komabe, ali ndi ola limodzi lokha - ndiye kuyankhulana kwinanso, ndiyeno adzawulukiranso.
Kampaniyo, yoyendetsedwa ndi Gianni Martini - musalole kuti dzinali likupusitseni, osalumikizana ndi mtundu wotchuka - ili ku Piedmont. Iyi ndiye famu yayikulu kwambiri ku Italy konse. Chaka chilichonse amagulitsa mabotolo mamiliyoni ambiri a vinyo padziko lonse lapansi. Kampaniyo imakhalabe m'manja mwa banja limodzi.
"Kwa Italy, ndi chinthu wamba," Gianni akudandaula. Pano miyambo imayamikiridwa osati zochepa kuposa luso lowerengera manambala. Tinakambirana naye za chikondi chake pa ntchito, kugwira ntchito m’banja, zimene amaika patsogolo ndiponso makhalidwe abwino.
Psychology: Banja lanu lakhala likupanga vinyo kwa mibadwo ingapo. Kodi munganene kuti mulibe kusankha?
Gianni Martini: Ndinakulira m'dera limene kupanga vinyo ndi chikhalidwe chonse. Kodi mukudziwa chomwe chiri? Simungachitire mwina koma kukumana nazo, vinyo amakhala nthawi zonse m'moyo wanu. Zokumbukira za ubwana wanga ndi kuzizira kosangalatsa kwa m'chipinda chapansi pa nyumba, fungo lokoma la kuwira, kukoma kwa mphesa.
Nthawi zonse chilimwe, masiku otentha ndi adzuwa, ndinakhala m'minda ya mpesa ndi bambo anga. Ndinachita chidwi kwambiri ndi ntchito yake! Zinali matsenga amtundu wina, ndinamuyang'ana ngati wolota. Ndipo si ine ndekha amene ndinganene zimenezo ponena za ine ndekha. Pali makampani ambiri otizungulira omwe amapanga vinyo.
Koma si onse omwe adakwanitsa kuchita izi ...
Inde, koma bizinesi yathu idakula pang'onopang'ono. Ali ndi zaka 70 zokha ndipo ndine wa m'badwo wachiwiri wa eni ake. Bambo anga, mofanana ndi ine, ankakhala nthawi yambiri m’zipinda zapansi ndi m’minda ya mpesa. Koma nkhondo itayamba, anapita kukamenya nkhondo. Anali ndi zaka 17 zokha. Ndikuganiza kuti nkhondoyo inamuumitsa mtima, inamupangitsa kukhala wolimba komanso wolimba mtima. Kapena mwina anali.
Pamene ndinabadwa, kupanga kunali kwa anthu akumeneko. Atate sanagulitse vinyo ngakhale m’mabotolo, koma m’mitsuko ikuluikulu. Titayamba kukulitsa msika ndikulowa m'maiko ena, ndinali ndikuphunzira pasukulu yamagetsi.
Kodi sukulu imeneyi ndi chiyani?
Amaphunzira kupanga vinyo. Ndinali ndi zaka 14 pamene ndinalowa. Ku Italy, patatha zaka zisanu ndi ziwiri za sukulu ya pulayimale ndi sekondale, pali luso lapadera. Ndinadziwa kale kuti ndinali ndi chidwi. Kenako, atamaliza sukulu ya sekondale, anayamba kugwira ntchito ndi bambo ake. Kampaniyo idachita nawo zonse za vinyo komanso zonyezimira. Vinyo amagulitsidwa ku Germany, Italy ndi England. Ndinayenera kuphunzira zambiri pochita.
Kodi kugwira ntchito ndi bambo ako kunali kovuta?
Zinanditengera zaka ziwiri kuti andikhulupirire. Anali ndi khalidwe lovuta, pambali pake, anali ndi chidziwitso kumbali yake. Koma ndinaphunzira luso limeneli kwa zaka XNUMX ndipo ndinamvetsa mfundo ina yabwino. Kwa yaka yeji jitatu, nalijiganyisye baba ŵangu kuti atendeje yakusawusya yejinji kuti aŵeje ŵakusangalala.
Mwachitsanzo, mwamwambo kupesa kwa vinyo kumachitika mothandizidwa ndi yisiti, yomwe imapangidwa yokha. Ndipo ndinasankha mwapadera yisiti ndikuwonjezera kuti vinyo akhale bwino. Nthawi zonse tinkakumana ndikukambirana chilichonse.
Bambo anga ankandikhulupirira, ndipo m’zaka khumi mbali yonse ya zachuma ya nkhaniyi inali pa ine. Mu 1990, ndinauza bambo anga kuti awonjezere ndalama zawo pakampaniyo. Anamwalira patapita zaka zinayi. Takhala tikugwira ntchito limodzi kwa zaka zoposa 20.
Ndi kutsegulidwa kwa msika wapadziko lonse lapansi, kampaniyo siyingakhalenso bizinesi yabwino yabanja? Kodi china chake chapita?
Ku Italy, kampani iliyonse - yaying'ono kapena yayikulu - ikadali bizinesi yabanja. Chikhalidwe chathu ndi cha Mediterranean, kulumikizana kwamunthu ndikofunikira kwambiri pano. Mu chikhalidwe cha Anglo-Saxon, kampani yaying'ono imapangidwa, kenako kugwira, ndipo pali eni ake angapo. Zonsezi ndi zopanda umunthu.
Timayesetsa kusunga zonse m'dzanja limodzi, kuti tithane ndi chirichonse paokha. Opanga akuluakulu monga Ferrero ndi Barilla akadali makampani apabanja. Chilichonse chimaperekedwa kuchokera kwa atate kupita kwa mwana m'lingaliro lenileni. Alibe ngakhale magawo.
Nditalowa m’kampaniyo ndili ndi zaka 20, ndinachita zinthu zambiri zadongosolo. M'zaka za m'ma 1970, tinayamba kukula, ndinalemba ganyu anthu ambiri - akauntanti, ogulitsa. Tsopano ndi kampani ndi «yotakata mapewa» - momveka bwino, ndi dongosolo bwino zinchito. Mu 2000 ndinaganiza zopanga mtundu watsopano - Canti. Amatanthauza "nyimbo" mu Italy. Chizindikiro ichi chimayimira Italy yamakono, yomwe imakhala mu mafashoni ndi mapangidwe.
Vinyo awa ndi osangalatsa, amphamvu, okhala ndi fungo labwino komanso zokonda. Kuyambira pachiyambi, ndinkafuna kudzipatula ku mizati yakale ya ku Italy, kuchokera kumadera omwe amadziwika bwino kwa aliyense. Piedmont ili ndi kuthekera kwakukulu pakupanga mavinyo achichepere. Ndikufuna kupereka wogula ndi khalidwe lomwe lili pamwamba ndi kupitirira zomwe zilipo pamtengo womwewo.
Dziko la Canti ndi kuphatikiza kalembedwe koyeretsedwa, miyambo yakale komanso chisangalalo cha moyo waku Italy. Botolo lirilonse liri ndi zomwe zili zofunika pamoyo ku Italy: chilakolako cha chakudya chabwino ndi vinyo wabwino, kudzimva kuti ndinu okondedwa komanso chilakolako cha chirichonse chokongola.
Chofunika kwambiri ndi chiyani - phindu, malingaliro a chitukuko kapena mwambo?
Zimatengera mlandu. Zinthu zikusinthanso ku Italy. Maganizo pawokha akusintha. Koma ngakhale zonse zikugwira ntchito, ndimayamikira kuti ndife ndani. Mwachitsanzo, aliyense ali ndi ogulitsa, ndipo timagawira tokha zinthu zathu. Pali nthambi zathu m'mayiko ena, antchito athu amagwira ntchito.
Nthaŵi zonse timasankha atsogoleri a madipatimenti pamodzi ndi mwana wathu wamkazi. Iye wangomaliza kumene maphunziro awo kusukulu ya mafashoni ku Milan ndi digiri ya kukweza mtundu. Ndipo ndinamupempha kuti azigwira nane ntchito. Eleonora tsopano ndi amene amayang'anira njira zamtundu wapadziko lonse lapansi.
Iye mwini adabwera ndi kuwombera mavidiyo, adatenga zitsanzozo yekha. M'ma eyapoti onse ku Italy, zotsatsa zomwe adapanga. Ndimamufikitsa pa nthawi yake. Ayenera kudziwa mafakitale onse: zachuma, kulemba anthu ntchito, kugwira ntchito ndi ogulitsa. Tili ndi ubale womasuka kwambiri ndi mwana wathu wamkazi, timakambirana chilichonse. Osati kokha kuntchito, komanso kunja.
Kodi mungafotokoze bwanji zomwe zili zofunika kwambiri pamalingaliro achi Italiya?
Ndikuganiza kuti tikadali kudalira kwathu banja. Nthawi zonse amabwera poyamba. Maubwenzi apabanja ali pamtima pamakampani, kotero nthawi zonse timakonda bizinesi yathu - zonsezi zimadutsa ndi chikondi ndi chisamaliro. Koma ngati mwana wanga wamkazi waganiza zochoka, chitani zina - bwanji osatero. Chinthu chachikulu ndi chakuti iye ndi wokondwa.