Momwe mabizinesi angapindule kwambiri ndi geodata

M'mayiko otukuka, magawo awiri pa atatu a zisankho pazamalonda ndi kayendetsedwe ka boma amapangidwa poganizira za geodata. Yulia Vorontsova, katswiri wa Everpoint, akunena za ubwino wa "mfundo pa mapu" kwa mafakitale angapo.

Ukadaulo watsopano umatilola kuti tifufuze bwino dziko lotizungulira, ndipo m'mizinda ikuluikulu popanda chidziwitso chapadera chokhudza kuchuluka kwa anthu ndi zinthu zozungulira izo zakhala zosatheka kuchita bizinesi.

Entrepreneurship imakhudza anthu onse. Anthu omwe ali ndi chidwi kwambiri ndi kusintha kwa chilengedwe ndi chikhalidwe cha anthu ndi omwe amagwiritsa ntchito kwambiri zinthu zatsopano. Ndiwo omwe ali oyamba kugwiritsa ntchito mwayi umenewo, kuphatikizapo zamakono, zomwe nthawi yatsopano imanena.

Monga lamulo, tazunguliridwa ndi mzinda wokhala ndi zinthu zambirimbiri. Kuyenda m'derali, sikuli kokwanira kungoyang'ana mozungulira ndikuloweza malo a zinthu. Othandizira athu sikuti amangokhala mamapu okhala ndi mawonekedwe azinthu, koma ntchito "zanzeru" zomwe zikuwonetsa zomwe zili pafupi, mayendedwe, zosefera zofunikira ndikuziyika pamashelefu.

Zokwanira kukumbukira zomwe taxi inali isanabwere oyendetsa sitima. Wokwerayo anaimbira foni galimotoyo, ndipo dalaivala anafufuza yekha adiresi yoyenera. Izi zinatembenuza kuyembekezera kukhala lotale: kaya galimoto idzafika mu mphindi zisanu kapena theka la ola, palibe amene ankadziwa, ngakhale dalaivala mwiniwakeyo. Kubwera kwa mamapu "anzeru" ndi oyenda panyanja, osati njira yabwino yoyitanitsa taxi idawonekera - kudzera pakugwiritsa ntchito. Kampani idawoneka yomwe idakhala chizindikiro cha nthawiyo (tikulankhula, za Uber).

Zomwezo zitha kunenedwanso pamabizinesi ena ambiri komanso njira zamabizinesi. Mothandizidwa ndi oyendetsa ngalawa komanso kugwiritsa ntchito kwa apaulendo omwe amagwiritsa ntchito geodata pantchito yawo, kupita kumayiko osiyanasiyana paokha sikukhala kovutirapo kuposa kufunafuna cafe kudera loyandikana nalo.

M'mbuyomu, alendo ambiri adatembenukira kwa oyang'anira alendo. Masiku ano, ndizosavuta kwa anthu ambiri kugula tikiti ya ndege paokha, kusankha hotelo, kukonza njira ndikugula matikiti a pa intaneti okaona malo otchuka.

Malinga ndi Nikolay Alekseenko, Mtsogoleri Wamkulu wa Geoproektizyskaniya LLC, m'mayiko otukuka, 70% ya zisankho pazamalonda ndi kayendetsedwe ka boma zimapangidwa pogwiritsa ntchito geodata. M'dziko lathu, chiwerengerocho ndi chochepa kwambiri, komanso chikukula.

Ndizotheka kale kutchula mafakitale angapo omwe akusintha kwambiri mothandizidwa ndi geodata. Kusanthula mozama kwa geodata kumabweretsa magawo atsopano abizinesi, monga geomarketing. Choyamba, izi ndizo zonse zokhudzana ndi malonda ndi gawo la utumiki.

1. Malo ogulitsa

Mwachitsanzo, kale lero mutha kusankha malo abwino kwambiri oti mutsegule bizinesi yotsatsa potengera zomwe anthu okhala m'derali, za omwe akupikisana nawo m'derali, za kupezeka kwa mayendedwe komanso malo akulu okopa anthu (malo ogulitsira, metro, ndi zina zambiri. .).

Chotsatira ndi njira zatsopano zamalonda zam'manja. Itha kukhala mabizinesi ang'onoang'ono ang'onoang'ono komanso njira zatsopano zopangira masitolo ogulitsa maunyolo.

Podziwa kuti kutsekereza msewu kumapangitsa kuti oyenda pansi kapena magalimoto azichulukira m'dera loyandikana nalo, mutha kutsegula malo ogulitsira ndi katundu woyenera pamenepo.

Mothandizidwa ndi geodata kuchokera ku mafoni a m'manja, ndizothekanso kutsata kusintha kwa nyengo m'mayendedwe omwe anthu amazolowera. Maunyolo akuluakulu ogulitsa padziko lonse lapansi akugwiritsa ntchito kale mwayiwu.

Choncho, m'mabwalo a Turkey ndi marinas, kumene oyenda pa mabwato amaima usiku, nthawi zambiri mumatha kuona mabwato - masitolo a unyolo waukulu wa French Carrefour. Nthawi zambiri amawoneka pomwe kulibe shopu m'mphepete mwa nyanja (mwina yotsekedwa kapena yaying'ono kwambiri), ndipo kuchuluka kwa mabwato okhazikika, motero ogula, ndikokwanira.

Maukonde akuluakulu akunja akugwiritsa ntchito kale zambiri za makasitomala omwe ali m'sitolo kuti awapangitse kuchotsera kapena kuwauza za kukwezedwa ndi zinthu zatsopano. Kuthekera kwa geomarketing kuli pafupifupi kosatha. Ndi izo, mukhoza:

• fufuzani malo a ogwiritsa ntchito ndikuwapatsa zomwe amazifuna kale;
• khazikitsani kuyenda paokha m'malo ogulitsira;
• kuloweza malo osangalatsa kwa munthu ndikuyika ziganizo kwa iwo - ndi zina zambiri.

M'dziko lathu, malangizowo akuyamba kukula, koma sindikukayika kuti ili ndi tsogolo. Kumadzulo, pali makampani angapo omwe amapereka ntchito zoterezi, zoyambira zotere zimakopa mamiliyoni a ndalama zandalama. Titha kuyembekezera kuti ma analogue apanyumba sali kutali.

2. Kumanga: mawonekedwe apamwamba

Makampani opanga zomangamanga tsopano akufunikanso geodata. Mwachitsanzo, malo okhala mumzinda waukulu amatsimikizira kupambana kwake ndi ogula. Kuphatikiza apo, malo omangawo ayenera kukhala ndi zida zotukuka, zofikira zoyendera, ndi zina zotero. Ntchito za Geoinformation zitha kuthandiza opanga:

• kudziwa pafupifupi zikuchokera anthu kuzungulira tsogolo zovuta;
• ulingalire njira za polowerapo;
• kupeza malo okhala ndi mtundu wololedwa womanga;
• sonkhanitsani ndi kusanthula deta yonse yofunikira posonkhanitsa zikalata zonse zofunika.

Izi ndizofunika kwambiri, chifukwa, malinga ndi Institute for Urban Economics, pafupifupi, masiku 265 amagwiritsidwa ntchito pazinthu zonse zomanga nyumba, zomwe masiku 144 amagwiritsidwa ntchito posonkhanitsa deta yoyamba. Dongosolo lomwe limakwaniritsa izi potengera geodata lingakhale luso lodziwika bwino.

3. Logistics: njira yaifupi kwambiri

Machitidwe a Geoinformation ndi othandiza popanga malo ogawa ndi mayendedwe. Mtengo wa kulakwitsa posankha malo a malo oterowo ndi wokwera kwambiri: ndi kutayika kwakukulu kwachuma ndi kusokonezeka kwa kayendetsedwe ka bizinesi ya bizinesi yonse. Malinga ndi zidziwitso zosavomerezeka, pafupifupi 30% yazinthu zaulimi zomwe zimalimidwa m'dziko lathu zimawononga zisanafikire wogula. Titha kuganiziridwa kuti malo opangira zinthu zakale komanso osapezeka bwino amatenga gawo lalikulu pa izi.

Mwachikhalidwe, pali njira ziwiri zopangira malo awo: pafupi ndi kupanga kapena pafupi ndi msika wogulitsa. Palinso njira yachitatu yonyengerera - kwinakwake pakati.

Komabe, sikokwanira kungoganizira za mtunda wopita kumalo operekerako, ndikofunika kulingalira pasadakhale mtengo wa zoyendetsa kuchokera kumalo enaake, komanso kupezeka kwa mayendedwe (mpaka ubwino wa misewu). Nthawi zina zinthu zazing'ono ndizofunikira, mwachitsanzo, kukhalapo kwa mwayi wapafupi wokonza galimoto yosweka, malo oti madalaivala apumule pamsewu waukulu, ndi zina zotero. malo osungiramo zinthu zamtsogolo.

4. Mabanki: chitetezo kapena kuwunika

Kumapeto kwa chaka cha 2019, Otkritie Bank idalengeza kuti ikuyamba kuyambitsa makina ogwiritsira ntchito geolocation. Kutengera mfundo zamakina ophunzirira makina, idzaneneratu kuchuluka kwake ndikuzindikira mtundu wazinthu zomwe zimafunidwa kwambiri muofesi iliyonse, komanso kuwunika malonjezo otsegulira nthambi zatsopano ndikuyika ma ATM.

Zimaganiziridwa kuti m'tsogolomu dongosololi lidzalumikizananso ndi kasitomala: amalangiza maofesi ndi ma ATM potengera kusanthula kwa geodata ya kasitomala ndi ntchito yake yogulitsa.

Banki ikupereka ntchitoyi ngati chitetezo chowonjezera ku chinyengo: ngati ntchito pa khadi la kasitomala ikuchitika kuchokera kumalo osazolowereka, dongosololi lidzapempha chitsimikiziro chowonjezera cha malipiro.

5. Momwe mungapangire zoyendera kukhala "zanzeru"

Palibe amene amagwira ntchito ndi data yapamalo kuposa makampani oyendetsa (kaya okwera kapena onyamula katundu). Ndipo makampaniwa ndi omwe amafunikira zambiri zaposachedwa kwambiri. Munthawi yomwe kutsekedwa kwa msewu umodzi kumatha kulepheretsa kuyenda kwa metropolis, izi ndizofunikira kwambiri.

Kutengera sensor imodzi yokha ya GPS/GLONASS, lero ndizotheka kuzindikira ndikusanthula magawo angapo ofunikira:

• kuchulukana kwapamsewu (kuwunika kuchulukana kwa magalimoto, zomwe zimayambitsa ndi zomwe zimachitika pakusokonekera);
• mayendedwe olambalala kusokonekera kwa magalimoto m'magawo osiyanasiyana amzindawu;
• fufuzani malo atsopano adzidzidzi ndi mphambano zosayendetsedwa bwino;
• kuzindikira zolakwika m'malo opangira zida zamatawuni. Mwachitsanzo, poyerekeza deta pamayendedwe 2-3 zikwi zamayendedwe odutsa magalimoto pamsewu womwewo pamwezi, munthu amatha kuzindikira zovuta zamsewu. Ngati, ndi msewu wopanda kanthu panjira yodutsa, dalaivala, poweruza ndi njanji, amakonda kusankha ina, ngakhale yodzaza kwambiri, ndimeyi, iyi iyenera kukhala poyambira kupanga ndi kuyesa malingaliro. Mwina magalimoto ena ayimitsidwa mokulirapo kwambiri pamsewu uwu kapena maenje ndi ozama kwambiri, omwe ndi abwino kuti asagwere ngakhale pa liwiro lotsika;
• nyengo;
• kudalira kuchuluka kwa malamulo a kampani yonyamula katundu pa zokolola, nyengo yabwino, misewu yabwino m'madera ena;
• luso la mayunitsi, consumable mbali mu magalimoto.

Bungwe la Germany Society for International Cooperation (GIZ) lawonetsa kuti posachedwa, opanga zinthu zoyendera, monga Michelin wopanga matayala, sadzagulitsa zinthu, koma "deta yayikulu" yokhudzana ndi mtunda weniweni wa magalimoto okhudzana ndi zizindikiro zomwe zimapangidwa. ndi masensa mu matayala okha.

Zimagwira ntchito bwanji? Sensa imatumiza chizindikiro ku malo aukadaulo okhudza kuvala komanso kufunikira kosinthira matayala oyambilira, ndipo pamenepo chomwe chimatchedwa mgwirizano wanzeru chimapangidwa nthawi yomweyo pantchito yomwe ikubwera yosintha matayala ndi kugula kwake. Ndi chitsanzo ichi chomwe matayala a ndege amagulitsidwa lero.

Mumzindawu, kachulukidwe ka kayendedwe kake kamakhala kokwera, kutalika kwa zigawozo ndi zazifupi, ndipo zinthu zambiri zimakhudza kayendetsedwe kake: magetsi oyendetsa magalimoto, njira imodzi, kutseka kwachangu. Mizinda ikuluikulu yayamba kale kugwiritsa ntchito njira zoyendetsera magalimoto amtundu wamtundu wamtundu wanzeru, koma kukhazikitsidwa kwawo ndikowoneka bwino, makamaka m'mabungwe. Kuti mupeze chidziwitso chofunikira komanso chodalirika, machitidwe ovuta kwambiri amafunikira.

Rosavtodor ndi makampani ena angapo aboma ndi apadera akupanga kale mapulogalamu omwe amalola madalaivala kutumiza zidziwitso za maenje atsopano kumakampani amsewu ndikudina kamodzi. Ntchito zazing'ono zotere ndizo maziko owongolera magwiridwe antchito amakampani onse.