Momwe Lamoda amagwirira ntchito pama algorithms omwe amamvetsetsa zokhumba za wogula

Posachedwapa, kugula pa intaneti kudzakhala kusakanikirana kwa malo ochezera a pa Intaneti, mapulaneti olimbikitsa, ndi kutumiza kapsule wardrobe. Oleg Khomyuk, mkulu wa dipatimenti yofufuza ndi chitukuko cha kampaniyo, adanena momwe Lamoda amagwirira ntchito pa izi

Ndani ndi momwe ku Lamoda amagwira ntchito pa nsanja

Ku Lamoda, R&D ili ndi udindo wokhazikitsa ma projekiti atsopano oyendetsedwa ndi deta ndikupangira ndalama. Gululi lili ndi akatswiri, opanga mapulogalamu, asayansi a data (akatswiri ophunzirira makina) ndi oyang'anira zinthu. Mawonekedwe amagulu amagulu osiyanasiyana adasankhidwa pazifukwa.

Pachikhalidwe, m'makampani akuluakulu, akatswiriwa amagwira ntchito m'madipatimenti osiyanasiyana - analytics, IT, madipatimenti azogulitsa. Liwiro la kukhazikitsidwa kwa ma projekiti omwe wamba ndi njira iyi nthawi zambiri amakhala otsika chifukwa cha zovuta pakukonza limodzi. Ntchito yokhayo imapangidwa motere: choyamba, dipatimenti imodzi ikuchita analytics, kenako ina - chitukuko. Aliyense wa iwo ali ndi ntchito zake komanso nthawi yomaliza ya yankho lawo.

Gulu lathu lochita zinthu zosiyanasiyana limagwiritsa ntchito njira zosinthika, ndipo ntchito za akatswiri osiyanasiyana zimachitika limodzi. Chifukwa cha izi, chizindikiro cha Time-To-Market (nthawi kuyambira chiyambi cha ntchito mpaka kulowa msika. - Trends) ndi otsika poyerekeza ndi msika. Ubwino wina wa mawonekedwe ogwirira ntchito ndi kumizidwa kwa mamembala onse amagulu muzamalonda ndi ntchito za wina ndi mnzake.

Mbiri ya Project

Ntchito zama projekiti a dipatimenti yathu ndi zosiyanasiyana, ngakhale pazifukwa zodziwikiratu ndizokondera paza digito. Madera omwe timagwira ntchito:

• catalog ndi kufufuza;
• machitidwe othandizira;
• makonda;
• kukhathamiritsa kwa njira zamkati.

Catalog, kusaka ndi makina opangira zopangira ndi zida zowonera, njira yayikulu yomwe kasitomala amasankhira chinthu. Kuwongoleredwa kulikonse kofunikira pakugwiritsiridwa ntchito kwa ntchitoyi kumakhudza kwambiri momwe bizinesi ikuyendera. Mwachitsanzo, kuyika patsogolo zinthu zomwe zili zodziwika komanso zokopa kwa makasitomala pakusanja kalozera kumabweretsa kuchulukira kwa malonda, chifukwa ndizovuta kwa wogwiritsa ntchito kuwona mitundu yonseyo, ndipo chidwi chake nthawi zambiri chimakhala pazambiri mazana angapo omwe amawonedwa. Panthawi imodzimodziyo, malingaliro azinthu zofanana pa khadi la mankhwala angathandize iwo omwe, pazifukwa zina, sanakonde chinthu chomwe chikuwonetsedwa, kupanga chisankho.

Chimodzi mwazochitika zopambana kwambiri zomwe tinali nazo zinali zoyambitsa kusaka kwatsopano. Kusiyana kwake kwakukulu kuchokera ku mtundu wakale kuli mu ma aligorivimu a zilankhulo kuti amvetsetse pempholo, zomwe ogwiritsa ntchito athu adaziwona bwino. Izi zinakhudza kwambiri chiwerengero cha malonda.

Malingaliro onse amayesedwa

Ntchito zatsopano zisanapezeke kwa ogwiritsa ntchito a Lamoda, timayesa A/B. Zimamangidwa molingana ndi dongosolo lachikale komanso kugwiritsa ntchito zigawo zachikhalidwe.

• Gawo loyamba - timayamba kuyesa, kuwonetsa masiku ake ndi kuchuluka kwa ogwiritsa ntchito omwe akuyenera kuthandizira izi kapena izi.
• Gawo lachiwiri - timasonkhanitsa zizindikiritso za ogwiritsa ntchito omwe atenga nawo gawo pakuyesa, komanso zambiri zamakhalidwe awo patsamba ndi kugula.
• Gawo lachitatu - fotokozani mwachidule pogwiritsa ntchito zomwe mukufuna komanso ma metric abizinesi.

Kuchokera pamalingaliro abizinesi, ma algorithms athu akamamvetsetsa bwino mafunso a ogwiritsa ntchito, kuphatikiza omwe amalakwitsa, zikhudzanso chuma chathu. Zopempha zomwe zili ndi zilembo sizidzatsogolera kutsamba lopanda kanthu kapena kusaka kolakwika, zolakwika zomwe zidachitika zidzawonekera bwino pama algorithms athu, ndipo wogwiritsa ntchito aziwona zomwe amazifuna pazotsatira zakusaka. Zotsatira zake, amatha kugula ndipo sadzasiya malo opanda kanthu.

Ubwino wa mtundu watsopano ukhoza kuyesedwa ndi ma metrics owongolera olakwika. Mwachitsanzo, mutha kugwiritsa ntchito zotsatirazi: "peresenti ya zopempha zokonzedwa bwino" ndi "peresenti ya zopempha zosakonzedwa bwino". Koma izi sizimalankhula mwachindunji za kufunika kwa luso lotereli pabizinesi. Mulimonse momwe zingakhalire, muyenera kuyang'ana momwe ma metric omwe akuwunikira amasinthira pakamenyedwe kankhondo. Kuti tichite izi, timayendetsa zoyeserera, zomwe ndi mayeso a A / B. Pambuyo pake, timayang'ana ma metric, mwachitsanzo, gawo lazosaka zopanda kanthu ndi "kudumphadumpha" kwa malo ena kuchokera pamwamba pamagulu oyesa ndi olamulira. Ngati kusinthaku kuli kwakukulu kokwanira, kudzawonetsedwa m'ma metrics apadziko lonse lapansi monga cheke wapakati, ndalama, ndi kutembenuka kuti mugule. Izi zikuwonetsa kuti algorithm yokonza typos ndiyothandiza. Wogwiritsa ntchito amagula ngakhale atatayipa pofufuza.

Chenjerani kwa wogwiritsa ntchito aliyense

Tikudziwa china chake chokhudza aliyense wogwiritsa ntchito Lamoda. Ngakhale munthu atayendera tsamba lathu kapena mafomu athu kwa nthawi yoyamba, timaona nsanja yomwe amagwiritsa ntchito. Nthawi zina geolocation ndi gwero la magalimoto amapezeka kwa ife. Zokonda za ogwiritsa zimasiyana pamapulatifomu ndi zigawo. Chifukwa chake, timamvetsetsa nthawi yomweyo zomwe kasitomala watsopano angakonde.

Timadziwa momwe tingagwiritsire ntchito mbiri ya wogwiritsa ntchito yomwe yasonkhanitsidwa kupitilira chaka chimodzi kapena ziwiri. Tsopano titha kusonkhanitsa mbiriyakale mwachangu - kwenikweni mumphindi zochepa. Pambuyo pa mphindi zoyamba za gawo loyamba, ndizotheka kale kupeza mfundo zokhudzana ndi zosowa ndi zokonda za munthu wina. Mwachitsanzo, ngati wogwiritsa ntchito adasankha nsapato zoyera kangapo pofufuza nsapato, ndiye kuti ndizomwe ziyenera kuperekedwa. Timawona ziyembekezo za ntchito zotere ndikukonzekera kuzikwaniritsa.

Tsopano, kuti tisinthe zosankha zanu, tikungoyang'ana kwambiri mawonekedwe azinthu zomwe alendo athu adakumana nazo. Kutengera deta iyi, timapanga "chithunzi chamakhalidwe" cha wogwiritsa ntchito, chomwe timachigwiritsa ntchito mu ma algorithms athu.

Momwe mungasinthire kutsatira machitidwe a ogula pa intaneti

Gawo lofunikira pakukula kwa chinthu chilichonse ndikukula kwamakasitomala (kuyesa lingaliro kapena chiwonetsero chazogulitsa zam'tsogolo kwa omwe angakhale ogula) ndi zoyankhulana zakuya. Gulu lathu lili ndi oyang'anira zinthu omwe amalumikizana ndi ogula. Amapanga zoyankhulana zakuya kuti amvetsetse zosowa za ogwiritsa ntchito zomwe sizinakwaniritsidwe ndikusintha chidziwitsocho kukhala malingaliro azinthu.

Mwa mayendedwe omwe tikuwona pano, zotsatirazi zitha kusiyanitsa:

• Gawo lakusaka kuchokera pazida zam'manja likukulirakulirabe. Kuchuluka kwa nsanja zam'manja kukusintha momwe ogwiritsa ntchito amalumikizirana nafe. Mwachitsanzo, kuchuluka kwa magalimoto pa Lamoda pakapita nthawi kumachulukirachulukira kuchokera pamndandandawu kukasaka. Izi zikufotokozedwa mophweka: nthawi zina zimakhala zosavuta kukhazikitsa funso kusiyana ndi kugwiritsa ntchito navigation mu catalog.
• Mchitidwe wina umene tiyenera kuulingalira ndi chikhumbo cha ogwiritsa ntchito kufunsa mafunso achidule. Chifukwa chake, ndikofunikira kuwathandiza kupanga zopempha zatanthauzo komanso zatsatanetsatane. Mwachitsanzo, titha kuchita izi ndi malingaliro osaka.

Chotsatira ndi chiyani

Masiku ano, pogula pa intaneti, pali njira ziwiri zokha zovotera chinthu: gulani kapena kuwonjezera zomwe mumakonda. Koma wogwiritsa ntchito, monga lamulo, alibe zosankha zosonyeza kuti mankhwalawa sakukondedwa. Kuthetsa vutoli ndi chimodzi mwazinthu zofunika kwambiri m'tsogolomu.

Payokha, gulu lathu likugwira ntchito molimbika pakukhazikitsa matekinoloje owonera makompyuta, ma aligorivimu okhathamiritsa kachitidwe ka zinthu komanso kudyetsa kwamakonda kwanu. Timayesetsa kupanga tsogolo la malonda a e-commerce potengera kusanthula kwa data komanso kugwiritsa ntchito matekinoloje atsopano kuti tipange ntchito yabwinoko kwa makasitomala athu.

Lembetsaninso ku njira ya Trends Telegraph ndikukhala ndi chidziwitso pazomwe zikuchitika komanso zolosera zamtsogolo zaukadaulo, zachuma, maphunziro ndi luso.