Khansara ya m'mawere sadziwa malire, ilibe chidwi ndi mtundu wa khungu, dziko limene akukhala komanso zaka. Koma Evelyn Lauder, Wachiwiri kwa Wachiwiri kwa Purezidenti wa Estee Lauder Corporation, adatha kuthana ndi malire ndi zolepheretsa chilankhulo, ndipo mu 1992 adayambitsa Campaign Against Breast Cancer. Kuyambira nthawi imeneyo, chaka chilichonse dziko lapansi limaunikira ndi kuwala kowala, zomwe zimakopa anthu ambiri ku vutoli.
Ntchitoyi ikuchitika pansi pa mawu akuti: Mtendere mu kuwala kowala. Dziko lopanda khansa ya m'mawere. Chizindikiro cha thanzi la m'mawere ndi riboni ya pinki.
Dziko Lolimbana ndi Khansa
Kazembe wamkulu wa kampeniyi Elizabeth Hurley amayenda ndi Evelyn Lauder padziko lonse lapansi kukaphunzitsa anthu za kufunika kozindikira msanga khansa ya m’mawere. Mu 2009, mayiko oposa 70 akutenga nawo mbali mu Kampeniyi, mwa aliyense wa iwo polemekeza zochitikazo, chimodzi mwazokopa chimawunikiridwa ndi kuwala kwa pinki: Verona Arena, nyumba ya National Congress ku Argentina, Belvedere Castle ku Argentina. Austria, Empire State Building ku New York, Leaning Tower of Pisa, Tower of London…
Kampeni yowunikira kwambiri chaka chino ikukondwerera zaka 200 ndipo polemekeza tsikuli, malo XNUMX odziwika kwambiri padziko lonse lapansi adzawunikiridwa ndi pinki.
Pakatikati pa GUM pafupi ndi kasupe
Ku Moscow, kasupe wotchuka pakati pa GUM adakhala chizindikiro cha zomwe zikuchitika. Pa Seputembala 29, ndendende nthawi ya 20 koloko, kasupe wodziwika bwino adawala ndi kuwala kwa pinki. Sanangowala ndi nsangalabwi ndi mkuwa, koma adachita ziwerengero: ma jeti ake adakwera mpaka pagalasi la GUM.
Anthu odziwika adabwera kudzathandizira ntchitoyi: wotsogolera pulogalamu ya Health Elena Malysheva, ochita masewero Anna Terekhova, Agrippina Steklova, TV presenter Svetlana Konegen, ndakatulo Vladimir Vishnevsky ndi ena ambiri. Nadezhda Rozhkova, Academician of RAMNT, Doctor of Medical Sciences, adanena kuti tsopano khansa ya m'mawere salinso matenda oopsa, koma matenda ochiritsika omwe mkazi aliyense angathe kuwagonjetsa.
Okondedwa owerenga, mu ndemanga mungathe kufunsa wophunzira Nadezhda Rozhkova mafunso aliwonse okhudzana ndi thanzi la m'mawere. Mayankho ake adzasindikizidwa mu zokambirana ndi katswiri wodziwika bwino wa mammologist.
Aliyense angathandize
Chaka chino, khumi ndi asanu mwa mitundu yotchuka kwambiri ya Estee Lauder Corporation idzatulutsa ndalama zapadera, zomwe zidzaperekedwa ku Breast Cancer Research Fund, kuti zifulumizitse kufufuza chithandizo cha matendawa. Pulogalamuyi imapezeka ndi mitundu: Aveda, Bobbi Brown, Bumble & Bumble, Clinique, Darphin, DKNY, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Ojon, Origins, Perscriptives ndi Sean John Fragrances. Zoyimira zazidziwitso zidzayikidwa m'masitolo ndi m'makona azinthu izi, pomwe nthiti zapinki ndi zidziwitso zidzagawidwa.