Ndikadya, ndimakhala wogontha komanso wosayankhula: momwe nyimbo zimakhudzira chilakolako chathu komanso zosankha zogula

Mlengalenga wake

Maphunziro angapo omwe adachitika mu 2019 motsogozedwa ndi Deepian Biswas waku University of South Florida, adapangitsa kuti zitheke kutsata kugwirizana pakati pa kusankha kwa mbale ndi nyimbo zomwe timamva panthawiyo. Choyamba, kunapezeka kuti kufunika kwa «kugula mumlengalenga», amene analengedwa ndi masoka phokoso ndi maziko nyimbo, chawonjezeka kwambiri masiku ano. Chofunika ichi chimasiyanitsa malonda achikhalidwe ndi kugula pa intaneti.

Koma kodi nyimbo zakumbuyo zimakhudza kusankha kogula? Malinga ndi kafukufukuyu, inde. Asayansi atsimikizira mwasayansi zomwe timamva mwachilengedwe: posankha chakudya, zoyambitsa zosiyanasiyana zimakhudza malingaliro athu osazindikira: kuchokera ku zotsatsa ndi upangiri pazakudya zopatsa thanzi mpaka momwe chidziwitso chonsechi chikufotokozedwera.

Chimodzi mwa zoyeserazo chinali ndi mutu wa chakudya chamadzulo ndi chikoka cha chilengedwe pa chakudya chathu. Zinthu zazikulu zidakhala fungo, kuyatsa, zokongoletsa malo odyera, komanso kukula kwa mbale ndi mtundu wa chikwatu cha invoice. Ndipo komabe - chinachake chomwe chilipo pafupifupi malo aliwonse a anthu. Nyimbo.

Phokoso, nkhawa ndi zakudya

Gulu la Biswas linaphunzira momwe nyimbo zakumbuyo ndi phokoso lachilengedwe zimakhudzira zosankha zathu. Kunapezeka kuti chete phokoso zimathandiza kuti kugula wathanzi chakudya, ndi mokweza phokoso - zoipa. Zonse ndi kuonjezera mlingo wa chisangalalo cha thupi monga momwe amachitira ndi phokoso ndi phokoso.

Chikoka cha phokoso pa kusankha zakudya wathanzi kapena wosayenera ankaona osati pamene anthu kudya kapena kugula chinthu chimodzi - mwachitsanzo, sangweji - komanso kugula chochuluka mu hypermarkets. Zimagwira ntchito bwanji? Zonse ndi kupsinjika maganizo. Kutengera kuti phokoso lalikulu limawonjezera kupsinjika, kudzutsidwa ndi kupsinjika, pomwe opanda phokoso amalimbikitsa kumasuka, adayamba kuyesa kukhudzidwa kwamitundu yosiyanasiyana yamalingaliro pakudya.

Kuchulukirachulukira kwamphamvu kwawonedwa kuti kumakankhira anthu ku zakudya zamafuta kwambiri, zopatsa mphamvu zambiri komanso zokhwasula-khwasula zopanda thanzi. Kawirikawiri, ngati munthu wakwiya kapena wokwiya, chifukwa cha kulephera kudziletsa ndi kufooka kwa zoletsa zamkati, amatha kusankha zakudya zopanda thanzi.

Ambiri amakonda "kulanda kupsinjika", kwa iwo ndi njira yokhazikitsira mtima pansi. Gulu la a Biswas lidafotokoza izi ponena kuti zakudya zamafuta ndi shuga zimatha kuchepetsa nkhawa komanso kudzutsidwa. Musaiwale za zinthu zomwe timadya zomwe timasangalala nazo komanso zomwe mayanjano abwino amalumikizana nawo. Nthawi zambiri, tikulankhula za zakudya zopanda thanzi, zomwe, chifukwa cha chizolowezi, zimathandizira kuchepetsa kupsinjika kwa thupi.

Ngakhale zili choncho, nyimbo zaphokoso zimawonjezera kupsinjika, zomwe zimatsogolera ku kudya mopanda thanzi. Popeza kuti mulingo wamawu ndiwokwera kwambiri m'mabungwe ambiri, chidziwitsochi chingakhale chofunikira kwa iwo omwe amakhala ndi moyo wathanzi. Koma kudziŵa za unansi umenewu kudzafunikira maphunziro owonjezereka a kudziletsa.

Nyimbo zaphokoso ndi chowiringula chotsitsa foloko yanu

Nyimbo m'malo operekera zakudya zikukulirakulira chaka chilichonse, ndipo Biswas ndi anzawo adapeza umboni wa izi. Mwachitsanzo, ku New York, oposa 33% a mabungwe anayeza kuchuluka kwa nyimbo mokweza kwambiri kotero kuti kunaperekedwa bilu yofuna kuti ogwira ntchito azivala makutu apadera akamagwira ntchito.

Ofufuzawo adatsata zomwezi m'malo olimbitsa thupi aku America - nyimbo zomwe zili m'malo ochitira masewera olimbitsa thupi zikukulirakulira. Chochititsa chidwi n'chakuti, ku Ulaya pali njira yosinthira - kuchepetsa kuchuluka kwa nyimbo m'malo ogulitsira.

Zomwe zatengedwa: Malo odyera amatha kugwiritsa ntchito chidziwitso cha momwe chilengedwe chimakhudzira ogula. Ndipo wogula, nayenso, amatha kukumbukira za "chisankho chosazindikira", chomwe sichinanenedwe ndi chikhumbo chake chenicheni, koma, mwachitsanzo, ndi mphamvu ya phokoso. Zotsatira za kafukufuku wa Deepyan Biswas ndi nyimbo m'makutu mwa omwe ali ndi moyo wathanzi. Kupatula apo, tsopano tili ndi chidziwitso chomwe chingakhale gawo loyamba lazakudya zoyenera.