Momwe mapeyala adagonjetsa dziko
Avocado imatengedwa kuti ndi chipatso cha Zakachikwi. Tengani kampani yaku Britain Virgin Trains, yomwe idayambitsa kampeni yotsatsa yotchedwa "#Avocard" chaka chatha. Kampaniyo itagulitsa makhadi atsopano a sitimayi, idaganiza zopatsa makasitomala azaka zapakati pa 26 ndi 30 omwe adafika pamalo okwerera masitima apamtunda ndi mapeyala kuchotsera matikiti a sitima. Zochitika Zakachikwi zakhala zikusakanikirana, koma palibe kukana kuti millennials amadya mapeyala ambiri.
Anthu akhala akuwadya kwa zaka zikwi zambiri, koma lero achinyamata azaka za m’ma 20 ndi 30 akulitsa kutchuka kwawo. Kugulitsa ma avocado padziko lonse lapansi kudafika $2016 biliyoni mu 4,82, malinga ndi World Trade Center. Pakati pa 2012 ndi 2016, kutumizidwa kunja kwa chipatsochi kunakwera ndi 21%, pamene mtengo wa unit unakwera ndi 15%. Dokotala wina wa opaleshoni ya pulasitiki ku London ananena kuti mu 2017 anathandiza odwala ambiri omwe ankadzicheka podula mapeyala moti antchito ake anayamba kutchula chovulalacho kuti “dzanja la mapeyala.” Chotupitsa cha avocado chamtengo wapatali chatchedwanso "kukokera ndalama" ndi chifukwa chomwe anthu ambiri azaka zikwizikwi sangakwanitse kugula nyumba.
Pali zinthu zambiri zomwe zimalimbikitsa kukonda chakudya pakati pa ogula, monga zithunzi zokongoletsedwa ndi zokongola za Instagram kapena zotsatsa zomwe zimaperekedwa ndi mabungwe omwe amathandizira chuma chazakudya.
Nkhani zazitali, zachilendo zimawonjezeranso kukongola kwa zinthu zina, makamaka m'madera omwe ali kutali ndi kumene adachokera. Jessica Loyer, wofufuza za kadyedwe kabwino pa yunivesite ya Adelaide ku South Australia, anatchula “zakudya zapamwamba” monga nthanga za acai ndi chia monga zitsanzo. Chitsanzo china chotere ndi Peruvian Maca, kapena Maca Root, yomwe imasiyidwa kukhala ufa wowonjezera ndipo imadziwika ndi kuchuluka kwa mavitamini, mchere, chonde komanso nyonga. Anthu m'chigawo chapakati cha Andes amapembedza muzu wopindika, wooneka ngati spindle, kotero kuti pali chiboliboli chake chachitali mamita asanu m'bwalo la tauniyo, akutero Loyer.
Koma akuwonetsanso zovuta zina zomwe zingabwere chakudya chikayamba kutukuka. "Ili ndi mfundo zabwino komanso zoyipa. Zowona, zopindulitsa zimagawidwa mosagwirizana, koma kutchuka kudzapanga ntchito. Koma zilinso ndi tanthauzo pa zamoyo zosiyanasiyana,” akutero.
Xavier Equihua ndi CEO wa World Avocado Organisation yomwe ili ku Washington DC. Cholinga chake ndikulimbikitsa kudya mapeyala ku Europe. Akuti chakudya chonga mapeyala ndi chosavuta kugulitsa: ndichokoma komanso chopatsa thanzi. Koma anthu otchuka amaika zithunzi pa malo ochezera a pa Intaneti amathandizanso. Anthu ku China, komwe mapeyala amatchukanso, amawona Kim Kardashian akugwiritsa ntchito chigoba cha tsitsi la mapeyala. Amawona kuti Miley Cyrus ali ndi tattoo ya avocado pa mkono wake.
Momwe kale anagonjetsa dziko
Ngati mapeyala ndi chipatso chodziwika kwambiri, ndiye kuti masamba ake ofanana ndi kale. Mtundu wobiriwira wakuda udapanga chithunzi cha chakudya choyenera cha anthu akuluakulu athanzi, odalirika, osamala kulikonse, kaya ndikuwonjezera masamba ku saladi yotsitsa cholesterol kapena kusakaniza kukhala antioxidant smoothie. Chiwerengero cha minda ya kabichi ku US chinawonjezeka kawiri pakati pa 2007 ndi 2012, ndipo Beyoncé ankavala hoodie ndi "KALE" yolembedwa mu kanema wanyimbo wa 2015.
Robert Mueller-Moore, wopanga T-shirts ku Vermont, akuti wagulitsa T-shirts zambiri "zakudya kale" padziko lonse lapansi pazaka 15 zapitazi. Akuti wagulitsa zomata zoposa 100 zokondwerera kale. Anafika pa mkangano wazaka zitatu ndi Chick-fil-a, nkhuku yaikulu kwambiri ya ku America yokazinga, yomwe mawu ake amati “idyani nkhuku zambiri” (idyani nkhuku zambiri). Iye anati: “Ndinkachita chidwi kwambiri. Madyerero onsewa ankakhudza zakudya za tsiku ndi tsiku za anthu.
Komabe, monga mapeyala, kale ali ndi thanzi labwino, kotero kutchuka kwake sikuyenera kuchepetsedwa kukhala mitu yankhani kapena kuvomereza kwa zithunzi za pop. Koma m’pofunika kukhalabe okaikira pang’ono ndi kudziŵa kuti palibe chakudya chimodzi chimene chingathetsere thanzi langwiro, ngakhale chitakhala chotchuka kapena chopatsa thanzi chotani. Akatswiri amati zakudya zosiyanasiyana za zipatso ndi ndiwo zamasamba zimakhala zopatsa thanzi kuposa zomwe mumangodya mobwerezabwereza. Choncho ganizirani za zinthu zina mukadzapezekanso m’sitolo.
Komabe, chowonadi chomvetsa chisoni ndi chakuti mwina n'kosavuta kuyika masamba amodzi pamtunda kusiyana ndi kuyesa kulengeza gulu lonse la ndiwo zamasamba kapena zipatso. Ili ndi vuto lomwe Anna Taylor akukumana nalo, yemwe amagwira ntchito ku bungwe loganiza bwino la ku Britain la The Food Foundation. Posachedwapa adathandizira kupanga Veg Power, kampeni yotsatsa yapa TV ndi makanema yomwe imamveka ngati kalavani yapamwamba kwambiri ndipo amayesa kupangitsa ana kusintha malingaliro awo pazamasamba kuti akhale abwino.
Taylor akuti bajetiyo inali $ 3,95 miliyoni, makamaka zopereka kuchokera kumasitolo akuluakulu ndi makampani atolankhani. Koma izi ndizochepa poyerekeza ndi zizindikiro zina zamakampani azakudya. “Izi zikufanana ndi £120m pogulitsira zinthu zosiyanasiyana, £73m pazakumwa zoziziritsa kukhosi, £111m pazakudya zotsekemera komanso zokometsera. Chifukwa chake, kutsatsa zipatso ndi ndiwo zamasamba ndi 2,5% ya zonse,” akutero.
Zipatso ndi ndiwo zamasamba nthawi zambiri sizimatchulidwa ngati tchipisi kapena zakudya zosavuta, ndipo popanda chizindikiro palibe kasitomala wotsatsa. Boma, alimi, makampani otsatsa malonda, masitolo akuluakulu, ndi zina zotero, n’zofunika kuti awonjezere ndalama zimene zimagwiritsidwa ntchito potsatsa zipatso ndi masamba.
Chifukwa chake zinthu ngati kabichi kapena mapeyala zikabwera, zimakhala zamtundu winawake ndipo zimakhala zosavuta kugulitsa ndikutsatsa, m'malo molimbikitsa zipatso ndi ndiwo zamasamba. Taylor ananena kuti chakudya chikakhala chotchuka, chimatha kukhala vuto. “Nthawi zambiri, makampeniwa akukankhira masamba ena mgululi. Tikuwona izi ku UK komwe kuli kukula kwakukulu m'makampani a zipatso, zomwe zakhala zikuyenda bwino koma zatenga gawo la msika ku maapulo ndi nthochi, "akutero.
Ndikofunika kukumbukira kuti ziribe kanthu momwe nyenyezi imodzi imakhala yaikulu bwanji, kumbukirani kuti zakudya zanu siziyenera kukhala chiwonetsero cha munthu mmodzi.