Mawu oti “wamasamba” ndi “wotchera nyama” samveka pamodzi chifukwa cha matanthauzo osiyanasiyana. Koma wachi Dutch Jaap Korteweg, yemwe anayambitsa mtundu wa The Vegetarian Butcher, sangachite mantha ndi okosijeni wotere! Pokhala wolowa m'malo mwa nyama, amatsogolera kampani yatsopano yopambana nyama.
Kwa m'badwo wachisanu ndi chinayi, tsogolo likuwoneka bwino: kupitiliza bizinesi yopambana yabanja. Momwemonso iyemwini, mpaka kuphulika kwa matenda a nkhumba kunamukakamiza kuti aganizirenso bwino za ubale wake ndi nyama mu 1998. Pamene anapatsidwa mitembo yakufa chikwi kuti asungidwe, Jaap anakumana ndi vuto linalake. Apa ndi pamene panali kuzindikira momveka bwino kuti kaya ndi organic, kosher, humane, ndi zina zotero, nyama zonse zinathera pamalo amodzi, nyumba yophera. Jaap akuti,
Jaap amavomereza kuti si onse omwe amadya zamasamba omwe ali okonzeka kudya m'malo mwa nyama. Komabe, amalimbikitsidwa ndi mwayi wothandiza omwe ali panjira yosiya zinthu zanyama ndipo akukumana ndi zovuta zina. Malo ake ogulitsira ndi ambiri, koma okondedwa pakati pa makasitomala ndi "ng'ombe" burgers ndi "soseji" wokazinga German. Kuphatikiza pazakudya zofulumira zamasamba, The Vegetarian Butcher imapereka konjac king prawns (chomera cha ku Asia) masamba tuna ndi zowona mochititsa mantha minced soya pokonzekera zamasamba ndi mitundu yosiyanasiyana ya "nyama". Saladi ya eel inavotera Chakudya cha Chaka pa mpikisano wa 2012 Kulawa kwa Netherlands, ndipo zidutswa za nkhuku za vegan zinapambana muyeso wodabwitsa mu kukoma ndi zakudya zopatsa thanzi kuchokera ku Dutch Consumer Association. Kampaniyo imapanganso zinthu zazing'ono zosakhala ndi nyama, monga ma croquette odzaza ndi kirimu wa vegan, ma vegan spring rolls ndi ma patties. Jaap akugwira ntchito mwachangu ndi mabizinesi monga Nico Coffeeman ndi Chef Paul Bohm kuti apange zinthu zatsopano. .
Kuyambira pachiyambi, The Vegetarian Butcher walandira chithandizo chochuluka. Mtunduwu umalemekezedwa makamaka poyang'ana anthu odya nyama omwe akufuna kusintha zakudya zawo, osati odya zamasamba. Kuchokera ku New York Times lipoti:
Kuyang'ana m'tsogolo ndikuyesera kukwaniritsa zomwe zikukula, kampaniyo ikukonzekera kutsegula chomera chachikulu chatsopano mumzinda wa Breda kumwera kwa Netherlands. Mu Okutobala 2015, kampaniyo idapereka ma bond a chomera chatsopano, zomwe zidakulitsa ndalamazo ku . Ndalamazo zidapangidwa ngati ma bond okhwima m'zaka 7 ndi chiwongola dzanja cha 5%. Malinga ndi a Jaap, kuchuluka kwa anthu omwe ali ndi chidwi chothandizira ndalama zogulira mbewu yatsopanoyi ndiye chinsinsi cha chidwi pakukula kosatha kwa nyama.
Ngakhale zomwe zilipo komanso chitukuko cha niche iyi, Jaap amayesetsa kukhala wosewera wamkulu komanso wabwino kwambiri pamsika, kugawa zinthu zake za "nyama" yamasamba padziko lonse lapansi. Wofuna kutchuka? Mwina, koma chilimbikitso ndi kutsimikiza kwa Jaap Korteweg zitha kuchitiridwa nsanje.