Bizinesi yakuchulukira yazakudya za vegan yakhazikitsidwa kuti ipulumutse dziko lapansi

Ndalama zanzeru zimapita ku vegan. Veganism ikuyandikira m'mphepete - tingayerekeze kunena? - chachikulu. Al Gore posachedwapa adadya zakudya zamasamba, Bill Clinton amadya kwambiri zakudya zochokera ku zomera, ndipo zonena za veganism zimakhala paliponse m'mafilimu ndi mapulogalamu a pa TV.

Masiku ano, makampani ambiri akuyesera kupanga zinthu zokhazikika zomwe sizigwiritsa ntchito nyama. Kufuna kwa anthu zakudya zotere kukukulirakulira. Koma chofunika kwambiri n’chakuti tsogolo la dziko lapansili lingadalire chakudya choterocho.

Odziwika bwino omwe ali ndi ndalama zapamwamba monga Microsoft Bill Gates ndi Twitter omwe anayambitsa Biz Stone ndi Evan Williams samangoponya ndalama. Ngati akupereka ndalama kumakampani omwe akutukuka kumene, ndikofunikira kuyang'ana. Posachedwapa ayika ndalama zokwanira m’makampani angapo atsopano omwe akupanga nyama yochita kupanga ndi mazira ochita kupanga.

Othandizira awa amakonda kuthandizira oyambitsa omwe ali ndi kuthekera kokongola, malingaliro abwino, komanso zokhumba zazikulu. Kukwezeleza zakudya zochokera ku zomera kumapereka zonsezi ndi zina.

Chifukwa chiyani tiyenera kusinthira ku chakudya chokhazikika chochokera ku zomera

Ogulitsa awa amamvetsetsa kuti dziko lapansi silingathe kuchirikiza ulimi wamakono wa fakitale kwa nthawi yayitali. Vuto ndi chizolowezi chathu chokonda nyama, mkaka ndi mazira, ndipo izi zikungokulirakulira.

Ngati mumakonda nyama, muyenera kunyansidwa ndi nkhanza zowopsa za mafamu amakono a fakitale. Malo okongola odyetserako ziweto, kumene nyama zimayendayenda, anakhalabe m’chikumbukiro cha agogo athu aamuna ndi agogo. Alimi sangathe kukwaniritsa kufunika kwakukulu kwa nyama, mazira ndi mkaka ndi njira zakale.

Kuti ziweto zipindule, nkhuku zimatsekeredwa moyandikana kwambiri moti sizitha kutambasula mapiko kapena kuyenda. Ana a nkhumba amaikidwa m’matumba apadera omwe sangatembenuke, mano ndi michira yawo amachotsedwa popanda opaleshoni kuti asalumana chifukwa chaukali kapena kutopa. Ng'ombe zimakakamizika kukhala ndi pakati nthawi ndi nthawi kuti mkaka wawo usayende, ndipo ng'ombe zawo zobadwa kumene zimatengedwa kuti zisinthe kukhala nyama yamwana wang'ombe.

Ngati vuto la nyama silikukwanira kuti musinthe ku zakudya za zomera, yang'anani ziwerengero za momwe kuweta nyama kumakhudzira chilengedwe. Ziwerengero zimabweretsa moyo:

• 76 peresenti ya minda yonse ya ku United States imagwiritsidwa ntchito poweta ziweto. Ndiwo maekala 614 miliyoni a udzu, maekala 157 miliyoni a malo aboma, ndi maekala 127 miliyoni a nkhalango. • Kuonjezera apo, ngati muwerenga malo omwe amalimapo chakudya cha ziweto, zimakhala kuti 97% ya minda ya ku United States imagwiritsidwa ntchito ngati ziweto ndi nkhuku. • Nyama zowetedwa kuti zipeze chakudya zimatulutsa manyowa olemera makilogalamu 40000 pa sekondi imodzi, zomwe zimachititsa kuti madzi apansi awonongeke kwambiri. • 30 peresenti ya dziko lonse lapansi ndi nyama. • 70 peresenti ya kudula mitengo mwachisawawa ku Amazon kumachitika chifukwa cha malo odyetserako msipu. • 33 peresenti ya nthaka yolimidwa padziko lonse lapansi imagwiritsiridwa ntchito kulima chakudya cha ziweto chokha. • Zoposa 70% za mbewu zomwe zimabzalidwa ku US zimaperekedwa ku ng'ombe za ng'ombe. • Madzi okwana 70 pa 13 aliwonse amagwiritsidwa ntchito kulima mbewu, ambiri amapita kuziweto osati anthu. • Pamafunika ma kilogalamu XNUMX a tirigu kuti apange kilogalamu imodzi ya nyama.

Ngakhale zonse zili pamwambazi, kupangidwa kwa nyama padziko lonse kudzakwera kuchokera ku matani 229 miliyoni mu 2001 kufika ku matani 465 miliyoni pofika 2050, pamene mkaka udzakwera kuchoka pa matani 580 miliyoni mu 2001 kufika pa matani 1043 miliyoni pofika 2050.

“Ngati tipitiriza kutsatira zimene zikuchitika masiku ano m’zakudya za m’mayiko a Kumadzulo, pofika chaka cha 2050 sipadzakhala madzi okwanira kulima chakudya cha anthu okwana 9 biliyoni,” linatero lipoti la 2012 lochokera ku Stockholm International Water Institute.

Dongosolo lathu lamakono silingathe kudyetsa anthu 9 biliyoni ngati tipitiliza kudya nyama, mazira ndi mkaka. Werengani ndipo muwona: chinachake chiyenera kusinthidwa, ndipo posachedwa.

Ichi ndichifukwa chake osunga ndalama anzeru komanso olemera akuyang'ana makampani omwe amamvetsetsa zovuta zomwe zikubwera ndikupereka mayankho. Iwo amatsogolera njira, kutsegulira njira ya tsogolo la zomera. Tangoonani zitsanzo ziwirizi.

Nthawi yoti muyambe moyo Wopanda Meatless (kumasulira kwenikweni kwa dzina la kampani "Beyond Meat") Beyond Meat ikufuna kupanga mapuloteni ena omwe angapikisane - ndipo pamapeto pake, mwina m'malo - mapuloteni a nyama. Tsopano akupanga "zala za nkhuku" zenizeni ndipo posachedwa adzapereka "ng'ombe".

Biz Stone, woyambitsa nawo Twitter, adachita chidwi kwambiri ndi kuthekera kwa mapuloteni ena omwe adawawona ku Beyond Meat, ndichifukwa chake adakhala wogulitsa ndalama. "Anyamatawa sankaona bizinesi yolowa m'malo mwa nyama ngati yatsopano kapena yopusa," akutero Stone at Fast Company Co. Exist. "Anachokera ku sayansi yayikulu, yothandiza kwambiri, yokhala ndi mapulani omveka bwino. Iwo anati, "Tikufuna kulowa mu malonda a nyama mabiliyoni ambiri ndi 'nyama' ya zomera.

Kamodzi kokha nyama zabwino, zokhazikika zolowa m'malo zimakhala zolimba pamsika, mwina sitepe yotsatira ndikuchotsa ng'ombe, nkhuku ndi nkhumba mumsika wa chakudya? Inde chonde.

Dzira Labwino Kwambiri (lolowa m'malo)

Hampton Creek Foods ikufuna kusintha kupanga dzira popanga mazira kukhala osafunikira. Kumayambiriro koyambirira, zikuwonekeratu kuti chitukuko cha mankhwala omwe, mwangozi yachilendo, amatchedwa "Beyond Eggs" ("Popanda mazira") ndi bwino kwambiri.

Chidwi ku Hampton Creek Foods chakwera kwambiri kuyambira msonkhano wazachuma wa 2012. Prime Minister wakale waku Britain Tony Blair ndi woyambitsa Microsoft Bill Gates adalawa ma muffin awiri a mabulosi abuluu. Palibe m'modzi wa iwo amene akanatha kusiyanitsa pakati pa keke yabwinobwino ndi keke yopangidwa ndi Beyond Eggs. Izi zidapereka ziphuphu kwa Gates, wokonda chakudya chokhazikika. Tsopano ndiye Investor wawo.

Osewera ena akuluakulu azachuma akubetchanso pa Hampton Creek Foods. The venture capital fund ya Sun Microsystems co-founder Vinod Khosla adayika ndalama zokwana $ 3 miliyoni pakampani. Wogulitsa wina ndi Peter Thiel, woyambitsa PayPal. Uthengawu ndi womveka: kusintha kuchokera ku nyama kupita ku zakudya zamasamba kwayamba, ndipo ochita malonda aakulu akudziwa. Makampani opanga mazira akuda nkhawa ndi kupambana kwa Beyond Eggs kotero kuti akugula malonda a Google omwe adzawonekere mukasaka Hampton Creek Foods, katundu wake, kapena antchito ake. Mantha? Zolondola.

Tsogolo limakhala lozikidwa pa zomera ngati tikufuna kukhala ndi mwayi wodyetsa aliyense. Tiyerekeze kuti anthu amvetsetsa izi m'kupita kwanthawi.

 

Siyani Mumakonda